|
Purpose & Overall Relevance for the Organization
We are looking for a Senior Design Director to lead our newly formed Brand Creative team based in our LA HQ. This team will drive and oversee key campaign creative and strategic creative projects for the North American market, covering key categories including basketball, partnerships and NAM sports.
Driving newness and actingas a key creativeinstigator for thebrand, the Senior Design Director - Brand Creative NAM, will be part of the larger global Brand Creative team which sets the look, tone and feel for the adidas brand. In partnership with the global team, the role will involve translating the global creative direction and global brand narrative into compelling product stories, category expressions and creative concepts that will resonate with the North American consumer.
The ability to inspire and manage a team of designers and art directors will be a key success marker of the role, as well as the ability to work collaboratively with communications stakeholders andtheir agencies toensure understandingandconsistent application of the creative direction, through continuedsupport & governance.
A pivotal role in our creative team, driving the creative direction of the brand for the region will require excellent knowledge of the North American market, across sport but also the culture that surrounds it, and the successful applicant will have an impactful network of creatives, agencies and cultural insiders to engage to ensure industry leading creative work, and authentic creative concepts are achieved.
Key Responsibilities
Lead and inspire the Brand Creative North American team with visionary and creative leadership.
Define, develop, and deliver the Brand Expression for key North American focused categories including basketball, partnerships and NAM sports, meticulously outlining the look, feel, and tone for adidas. Create an inspiring and forward-thinking creative direction into the adidas brand for consumers across all communications and touchpoints.
Lead the entire creative direction process from inception to execution, collaborating closely with the VP Brand Creative and your design first line across the department.
Take charge of onboarding and steer the process with precision for all internal and external partners to brand creative directions and narratives.
Translate the global brand creative direction and brand narrative to resonate and make impact with the North American consumer, ensuring creative outputs align with key brand creative frameworks, assuring consistency at regional and category level.
Orchestrate and execute comprehensive creative strategies to deliver at key touch points including digital and retail to enhance brand engagement, increase consumer reach, and maximize conversion opportunities within the North American market.
Own the Creative Direction process. Driving the unified implementation across key categories and all consumer touchpoints in collaboration with all key stakeholders.
Lead the Brand Creative North American team by providing brand defining creative leadership for the visual image and voice of adidas across all communications and touchpoints, ensuring end-to-end creative excellence, from sell-in (internal) to sell-out (consumer-facing).
Develop and drive clear brand identity across retail and digital.
Own the look, tone and feel of our brand for consumer facing work in the market. This includes imagery, both still and moving, photography, illustration, typography, branding, color, composition, copy and brand voice/tonality.
Identify opportunities of improvement and change and initiate own proposals/projects.
Create a holistic big picture vision for the brand in North America and lead the creation of annual and long-term Creative Direction in alignment with the global direction.
Collaborate and align creative vision through the lens of key categories in understanding how to effectively translate the brand vision to their target consumer groups.
Advise Communications on the effective implementation of Brand Creative, including defining creative territories and briefing of third-party agencies.
Consult and collaborate X-functionally with senior stakeholders to ensure holistic end-to-end storytelling.
Lead creative execution at key creative milestones and review meetings, aligning feedback with the VP of Brand Creative and your Design first line as well as communicating edits, changes or opportunities to agencies/internal teams with clarity.
Develop and implement integrated strategies for digital and retail activation to ensure a cohesive and impactful brand presence across all channels
Seek out new creative resources and partners that can deliver world class results. Give concrete direction for selection of creative partners such as photographers, illustrators, videographers, directors, writers, agencies and freelancers consistent with budget allocation.
Identify and prepare talents in the team for career progression within the adidas organization
Support Communications with on-time and on-budget completion of initiatives and projects.
Contribute to adidas' creative community - culture and behaviors.
On board and brief external design agencies according to Creative Direction
Act as a creative leader and thought leader in the realm of creative direction and brand building.
Build and lead a highly engaged creative team through the recruitment and professional development of members, including coaching and performance management.
Delegation and distribution of projects and budgets to the brand design team.
Key Relationships
VP Brand Creative
Brand Creative Design and Operations First line
Product Marketing teams
Brand Communications
Retail
Digital
External Agencies and Art/Creative Directors
External Creative Resources
Knowledge, Skills and Abilities
Proven leadership skills
Ability to understand business opportunities andfind creative ways to solve problems through design
Thorough knowledge and in depth experience of crafting and executing successful creative work that speaks to the North American market.
A passion for and deep understanding of North American sports culture, and streetwear/style culture.
Graphic Design, Communication Design, Creative Directionskills.
IT skills: Excel, Word, PowerPoint: advanced /Outlook
Design apps: expert
Strong visual and verbal skills with the ability to create impactful/exciting visuals
Excellent English knowledge and familiarity of additional languages a bonus
Passion for adidas and sport culture
Passion for creativity and design
Requisite Education and Experience / Minimum Qualifications
Undergraduate level Design education or combination thereof
Solid education and advanced experience in the creative development of communication tools and brand building
At least 10+ years' experience in Sporting Goods/Fashion Industry or Design on managerial level, in-house or agency experience
5+ years personnel management experience
Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities. adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave. The anticipated low and high end of the base pay range for this position is $240,000-275,000.00. Actual salary will be based on various factors, such as a candidate's experience, qualifications, skills and competencies, proficiency for the role. Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years. We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, CA. Though our teammates hail from all corners of the world, our working language is English.
|
|
Adidas
flexible benefit account, parental leave, paid holidays, flex time, 401(k)
Nov 23, 2024