Marketing Data Analyst

MidFirst Bank
United States, Oklahoma, Oklahoma City
Jan 14, 2025
Description The Marketing Data Analyst position will support the Marketing Department by providing detailed marketing performance, customer, trend, behavioral, and product analysis. This position will have a unique view into banking and marketing operations and will have creative analytical freedom to independently develop impactful analysis that drives strategic direction for the bank. This position will analyze customer behavioral trends with the purpose to provide impactful insights that deliver personalized marketing opportunities, creating an optimized customer experience. The Marketing Data Analyst will need to be a curious problem solver with a strong analytical background. The ideal candidate enjoys problem solving, designing and testing analytical hypotheses, learning various new data analysis tools and creating efficiencies through automations or other means. Responsibilities Query, analyze, and present data utilizing various tools to tell the marketing and customer story Build insights into customer profiles using models that drive successful marketing campaigns Develop efficient processes (automations) that monitor and report customer behavior and marketing performance to various stakeholders Study trends in customer and behavioral analysis, implementing new ideas and methodologies Research new marketing and analytics tools for recommendation with the goal of building and maintaining a strong Marketing Technology (MarTech) Stack Manage various vendor relationships in regards to marketing technology, marketing operations and direct marketing Examples of Upcoming Projects Enhance customer relationship and lifecycle segments Create a relational database specific for marketing Expand capabilities into various analytical tools including PowerBI Position Requirements: Bachelor degree in Data Analytics, Computer Science, Marketing, Finance, Economics, Mathematics, Statistics, Engineering, Science or other quantitative field that requires complex problem solving Graduate or working towards a Graduate degree preferred 2+ years of hands-on experience with Required Excel SQL Power BI/ Tableau MS Access Python Data Analytics Preferred Database Administration Behavioral Analysis Statistical Analysis Data Modeling To be considered for this position you must reside in the area Incomplete applications will not be considered #LI-DNI Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)