VP, Marketing Pharma

About B. Braun

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture and compounding, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap and CAPS.

Globally, the B. Braun Group of Companies employs more than 61,000 employees in 64 countries. Guided by its Sharing Expertise philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, visit www.BBraunUSA.com.

Position Summary:

Responsibilities: Essential Duties

• Strategic Leadership: Develop and implement comprehensive marketing strategies and plans aligned with the company's goals and objectives both short and long-term.
• Product Design & Launches: Leads the design of new products across multiple internal stakeholders to meet customer demands across the acute and non-acute markets, as well as the planning and execution of product launches, including market research, competitive analysis, and promotional campaigns.
• Global Engagement: Work with key stakeholders and manufacturing sites around the world in building a robust injectable drug and nutrition pipeline and strategy.
• Market Analysis: Conduct market research to identify trends, opportunities, and threats. Use insights to inform marketing and pricing strategies.
• Product Management: Lead the day-to-day management of the product portfolio inclusive of Life Cycle Management, tracking market share and other applicable metrics to measure overall success of the portfolio.
• Team Leadership: Lead and develop the marketing team, fostering a collaborative, high-performance team driving accountability across the organization.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Stakeholder Collaboration: Work closely with cross-functional teams, including sales, R&D, and regulatory affairs, to ensure alignment and support for marketing initiatives. Partner with global colleagues to ensure alignment on marketing strategies and the overall portfolio.
• Brand Management: Oversee brand positioning, messaging, and identity to ensure consistency and effectiveness.
• Digital Marketing: Oversee digital marketing efforts, including social media, SEO, and online advertising.
• Compliance: Ensure all marketing activities including product claims comply with industry regulations and adhere company policies.

Expertise: Knowledge & Skills

• Requires breadth of organizational, professional field, and industry knowledge. Ability to integrate critical information from several diverse areas. Champions advanced strategies and concepts.
• Directs the activities of a broad functional area through division heads who are responsible for planning, budgeting, costs, methods and employees. Determines actual organizational structure and allocation of resources.
• Judgement is required in resolving complex problems based on experience.
• Represents the organization as a prime contact on projects and departmental operations. Interacts with senior internal and external personnel on issues often requiring coordination across organizational lines.

Expertise: Qualifications -Education/Experience/Training/Etc

Required:

• Bachelor's degree required, Master's degree preferred.
• 04-06 years related experience required.
• Regular and predictable attendance
• Occasional business travel required

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds.

Responsibilities: Other Duties:

The preceding functions have been provided as examples of the types of work performed by employees assigned to this position. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in this description are representative of the knowledge, skill, and/or ability required. Management reserves the right to add, modify, change or rescind the work assignments of different positions due to reasonable accommodation or other reasons.

Physical Demands:

While performing the duties of this job, the employee is expected to:

• Light work - Exerting up to 20 lbs of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.

Lifting, Carrying, Pushing, Pulling and Reaching:

• Occasionally:Reaching upward and downward
• Frequently:Sit
• Constantly:N/A

Activities:

• Occasionally:Push/pull, Reaching upward and downward, Standing, Walking
• Frequently:Finger feeling, Sitting , Talking - ordinary, loud/quick
• Constantly:N/A

Environmental Conditions:

• Occasionally:N/A
• Frequently:N/A
• Constantly:N/A

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Noise Intensity:Moderate
• Occasionally:Other
• Frequently:N/A
• Constantly:Office environment

Equal Opportunity Employer Veterans/Disabled

PI260067216