Content Marketing Specialist

Cleveland Brothers, the largest Cat dealer in Pennsylvania, northern West Virginia and western Maryland, has an immediate opportunity for a Content Marketing and Brand Specialist.

Position Summary:

The Content Marketing and Brand Specialist is responsible for developing and implementing a content strategy that aligns with the company's goals, enhances brand awareness, drives engagement, and supports lead generation efforts. This role oversees the planning, creation, and distribution of high-quality, relevant, and consistent content across multiple channels to attract and retain a clearly defined audience.

Primary Responsibilities:

1. Content Strategy Development:

* Develop and execute a comprehensive content marketing strategy across various platforms that aligns with business objectives.
* Define content goals, KPIs, and performance metrics to measure effectiveness.
* Stay updated on industry trends, audience preferences, and competitive content strategies.
* Primary initiative: communication around the implementation of a new ERP system and associated workstream activities.

2. Content Creation and Management:

* Create engaging and compelling content for articles, blog posts, social media posts, videos, etc. that drives traffic and leads.
* Maintain content calendar, including planning, scheduling and coordinating content types.
* Content Optimization - ensure content is optimized for search engines and ranks well in search results.
* Work closely with the Marketing, Sales, and Product teams to ensure content aligns with overall campaigns and messaging.

3. Brand Voice

* Maintain a consistent brand voice and style across all content.
* Drive content for digital signage, CBTV, and The Hub.
* Manage partnerships and sponsorship opportunities to amplify reach.
* Lead Change Agent group.

4. Perform other duties as required to support Marketing

* Drive imagery collection for annual company calendars.
* Occasional travel (driving) to branch locations and jobsites.
Skills, Knowledge, Qualifications:
* Strong writing and editing skills
* Solid understanding of digital marketing tools, including SEO, social media and email platforms
* Experience researching audience demographics, behaviors, and content preferences
* Sound project management skills and ability to meet deadlines.
* Team player, experienced in a collaborative work environment with both internal and external stakeholders at all levels.

Education / Experience:

* Bachelor's degree in Communications, Journalism, Marketing, or related field.
* Demonstrated experience - minimum of 3-5 years in content planning, marketing or related field, preferably in a B2B or corporate environment.
* Exceptional written and verbal communication skills, with the ability to craft clear, concise, and compelling messages tailored to different audiences and platforms.
* Proficiency in Microsoft Office Suite and social media platforms.

Why Join the Cleveland Brothers Team

* Market Leading Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing Account.
* Advancement: Take your career to the next level with a dynamic organization that wants to see you succeed! In addition to room to grow in this role, there are limitless opportunities across 29 locations whether you want to move up, or into another division of the company.
* Stability - Cleveland Brothers has been around for 75 years. Experience tremendous job security in an essential role with an organization that is around for the long haul.

About Us: Founded in 1948, Cleveland Brothers Equipment Co., Inc., is the exclusive Cat dealer of western and central Pennsylvania, northern West Virginia and western Maryland, providing new, used and rental equipment, parts and service.

Cleveland Brothers supplies a vast variety of solutions and products, including construction machinery, industrial diesel and gas engines and generators, air compressors and boosters, oil and gas machinery and much more, in addition to full truck service for all makes and models. With 29 locations, customers have access to all of the parts and equipment needed to get the job done, backed by industry-leading technicians and staff. For more information, please visit www.ClevelandBrothers.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.