Principal Design Strategist

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

As a Principal Design Strategist, you will collaborate with teams across the product development process from problem framing and point of view development to vision, solution, and in-market experimentation. You'll prototype a way into the strategy, guiding the team to make, and discover and mitigate risks along the way. You'll develop thought leadership and define what needs to be true for success. You'll align stakeholders, build collective confidence around decisions, develop ideas, and collaborate across functions to realize the vision.

Co-create Experience Vision: Drive the creative process of problem-solving and develop strategic vision for both new and existing products, ensuring alignment with business goals, market needs, and technical capabilities.

Insight Synthesis & POV Development & Synthesis: Establish and communicate a distinct perspective that guides decision-making throughout the product development process. Partner with the Research & Insights team to conduct user research, identify key issues, and prioritize opportunities. Synthesize insights into a robust POV that informs strategic decisions.

Cross-functional collaboration: Foster partnerships with relevant teams by identifying and aligning stakeholders on shared challenges and priorities. Ensure we-wins, where success is experienced as shared across teams.

Prototyping and Solution Development: Prototype solutions with users to guide the strategy development process, using these prototypes to mitigate risks and validate approaches. Co-create and communicate visions, developing innovative solutions that meet business, user, and technical constraints.

Experimentation and Continuous Learning:

Oversee the transition from vision to experimentation, championing product strategies internally and ensuring they are executed with integrity. Post-launch, gather user feedback to refine strategies and inform future product development.

• 7+ years experience in design strategy or similar (Innovation consultancy, Business Design, User Research)

• Expert level skills in Problem framing, Design research, Concept development, Rapid Prototyping, Service Design

• Deep understanding of user-centered design methods and best practices

• to influence without authority across functions

• The ability to thrive in a fast-paced, collaborative, agile environment while producing great design work on tight deadlines

• The ability to explore ideas, persuade others, and build consensus on fast-moving projects with varying degrees of ambiguity and matrixed teams

• Strong communication and active listening skills, with an ability to build and develop close, trusting relationships with peers and leadership

• Experience using multiple approaches, including analytics and user research, to drive decisions and develop product iterations

• Ability to distill and reframe problems, then define a framework for resolution, generating clear, elegant solutions for complex challenges

• Systems thinking; ability to step back and see a project's larger ecosystem, with a focus on solutions that improve not just one feature but the entire user flow

• Demonstrated behaviors, attitudes, actions, and judgments that inspire employees to follow and other leaders to trust

• Proficiency with current design tools such as Figma, along with an ability to quickly learn new tools as they emerge

• Experience designing and thinking in design systems, not just single-purpose apps

• An internal compass that points toward ethics and equality, and the conviction to speak up when we veer off course

• BA/BS or MA/MS in a design-related field, or equivalent experience

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