Social Media Specialist - 218713

Our Company

At Teradata, we believe that people thrive when empowered with better information. That's why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers and our customers' customers to make better, more confident decisions. The world's top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.

What You'll Do

In this role, you'll be the strategist and executor for the organic social media program of a leading cloud, data, and AI platform. You'll cut through the noise of generic social chatter and sidestep AI platitudes, amplifying our brand with a unique voice and engaging our community to grow our following.

The opportunity is ideal for an adaptive, creative, and organized multi-tasker with social media marketing experience who is ready to bring to life a strategic vision. You'll also be leading execution for organic social in a fast-paced environment in the AI, data, and hybrid cloud market.

• Develop and advance the global social media strategy, aligning with business objectives, marketing initiatives, and content/brand strategy to drive brand awareness, engagement, and growth.
• Manage and maintain the global social media content calendar, ensuring consistent and timely execution of posts and campaigns.
• Draft, review, and approve social media content while ensuring alignment with brand voice, tone, and strategic objectives. Offer feedback and training to content contributors with guidelines, templates, and processes.
• Lead the planning, execution, and optimization of social media campaigns, from concept to delivery, including product launches, events, and ad-hoc initiatives.
• Conduct ad hoc competitive analysis and social listening to track industry benchmarks, identify best practices, and uncover opportunities to refine strategies.
• Track and analyze key performance metrics (e.g., engagement, reach, clicks, conversions) for organic posts and campaigns.
• Create and deliver monthly and quarterly reports, providing actionable insights and data-driven recommendations to improve social media performance.
• Serve as the primary liaison with senior leadership related to organic social media, providing updates on strategies, performance, and recommendations.

Who You'll Work With

This role will be part of the Content & Brand Strategy team within the Global Marketing organization. You'll work closely with the Brand Programs, Content Marketing, and Creative Design teams from Content & Brand Strategy.

You'll also work closely with other Marketing teams, including Corporate Communications, Public Relations, Field Marketing, Partner Marketing, Digital COE, Demand Generation, as well as teams across the rest of the organization from talent acquisitions, diversity & inclusion, and more.

What Makes You a Qualified Candidate

• 2+ years of experience in social media marketing, 4+ years in marketing overall
• Preference for experience in B2B marketing and social media
• Strong experience with Sprinklr
• Bachelor's degree in business, humanities, arts & sciences, etc.
• Excellent verbal and written communication skills
• Strong organizational abilities and understanding of project management needs
• Savvy across digital channels and with various digital asset formats

What You'll Bring

• You bring the ability to craft and execute long-term social media strategies while managing impactful campaigns, developing innovative strategies, and expanding the brand's reach.
• You are skilled in educating team members on social media best practices to create high-quality content, knowing when to take responsibility and when to empower others.
• You have strong editorial judgment and mastery of voice for brands, social channels, and specific audiences to increase engagement.
• You are proficient in tracking and interpreting data, identifying trends, and applying insights to improve strategies.
• You have in-depth knowledge of emerging social media trends, tools, and platform updates, and can build business cases that relate to business objectives and the bottom line (i.e., what's the opportunity or risk in joining BlueSky? Investing in reels? Etc.)
• You're able to juggle multiple projects, campaigns, and deadlines efficiently.
• You continuously refine tactics based on performance data and audience feedback.

Why We Think You'll Love Teradata

We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are an anti-racist company because our dedication to Diversity, Equity, and Inclusion is more than a statement. It is a deep commitment to doing the work to foster an equitable environment that celebrates people for all of who they are.

#LI-OC1