Digital Media Coordinator

The Digital Media Coordinator will play a pivotal role in managing and optimizing our digital media presence across various platforms. You will work closely with the marketing, design, and content teams to ensure cohesive, high-quality digital campaigns. This role requires a blend of creativity, technical knowledge, and organizational skills to enhance our digital footprint.

Inova is consistently ranked a national healthcare leader in safety, quality and patient experience. We are also proud to be consistently recognized as a top employer in both the D.C. metro area and the nation.

Featured Benefits:

• Committed to Team Member Health: offering medical, dental and vision coverage, and a robust team member wellness program.
• Retirement: Inova matches the first 5% of eligible contributions - starting on your first day.
• Tuition and Student Loan Assistance: offering up to $5,250 per year in education assistance and up to $10,000 for student loans.
• Mental Health Support: offering all Inova team members, their spouses/partners, and their children 25 mental health coaching or therapy sessions, per person, per year, at no cost.
• Work/Life Balance: offering paid time off, paid parental leave, and flexible work schedules

Digital Media Coordinator Responsibilities:

• Post web content, including events, news briefs and departmental announcements
• Assist in content management
• Assist with website quality control (fix broken links, review content, make content/event updates
• Provide basic web support
• Monitor and analyze the performance of digital campaigns using analytics tools. Use analytical data to recognize user patterns and trends to help formulate marketing campaigns.
• Ensure all digital content aligns with brand guidelines and delivers consistent messaging
• Email address maintenance in Dynamics
• Liaison for Foundation emails to include developing list criteria/list pulls, building/testing emails, and creating segments and journeys in Dynamics
• Point person for Soapbox
• P2P support point person
• Manage digital communications calendar
• Manage digital seed list
• Create Soapbox donation pages, event registration pages and event ticketing pages.
• Manage fundraising event pages in WordPress
• Create QR codes, shortlinks and maintain Foundation Youtube page. Ensure system integration coding is in place for Soapbox to Dynamics integration

Digital Media Coordinator Requirements:

• Education: Bachelor's degree in related field
• Experience: 2 years of relevant experience

Digital Media Coordinator Preferred Requirements:

• Knowledge of Microsoft Dynamics Sales & Marketing desired
• Experience in digital media, content development, or communications, preferably in the healthcare or nonprofit sector.
• Experience developing social media campaigns, managing online communities, and leveraging data to optimize outreach and engagement.
• Ability to translate complex healthcare topics into accessible, engaging content for a variety of platforms.