New

Principal Product Marketing Manager, Gen AI

Adobe Inc.
United States, California, San Francisco
Jan 29, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Do you dream about how AI/ML will change the world? In this role, you'll have the chance to create this new future and power the next decades of creativity through advancement in Generative AI and lead the development and growth of Adobe Firefly on web and mobile. Firefly is Adobe's newest category spanning across: New products (web and mobile application, new modules like Adobe Concept), New family of models responsibly built generative AI models (Video, Image, Audio, Vector) and new features in Adobe's flagship apps (Gen Fill, Gen Extend, Gen Expand) It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It's a natural, exponential extension of the technology that Adobe has created over the past 40 years. We are looking for a product marketer leader with a deep passion for creative products and generative technologies who love building things from scratch in a highly dynamic environment. The ideal candidate thrives in ambiguity and matrixed organizations, is able to influence product and engineering teams, rigorously and autonomously develop strategic points of views to advise the product roadmap. This individual will work very closely with the Sr. Dir of Product Management for Firefly and his team. What You'll Do Drive our multi-year planning process - with product, marketing, and sales executives as we write the product roadmap and investment plan for growth across new platforms and devices. Ongoing global market analysis - conduct/drive rigorous, data-driven market analysis (e.g. TAM, Competition, Packaging and Pricing, Promotions, Partnership/Acquisition opportunities...) Cross functional collaboration - understand internal dynamics and partner deeply with both Firefly's cross functional teams and Adobe's digital media teams (Photoshop, Premiere Pro) Product Performance/Health - drive deep understanding of your product performance and partner with analytical and Go To Market teams to unlock growth opportunities. Subject Matter Expertise - Develop deep expertise in both imaging and video categories and Creative AI to influence executive level team members and contribute to decision making Value Prop & Positioning - Continuously refine the value proposition/positioning (including in product messaging, blogs, external presentations...) of the Firefly app and its key components. Research & Insights - Collaborate with Data Science, UX Research, Corporate Strategy and Marketing analytics team to support your work and craft executive level presentation Requirements: 10+ years of experience in product marketing, product management, consulting or a related field, with a strong background in software, especially AI. Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences. Analytical and strategic problem solver, adept at using data to inform decisions. Proven track record to lead and collaborate in a dynamic, matrixed environment. Passionate for emerging technologies and knowledgeable about the GenAI landscape. BA/BS in Marketing, Econ, Business, Technology, or a related field; MBA or Master's degree preferred. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $141,200 -- $249,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.