Assistant Vice President Marketing Communications & Design

Overview

To set the creative vision and oversee end-to-end content development and execution for the credit union, working with internal talent and external agency partners to build the Navy Federal Credit Union brand and business. Strategic and creative thinker, leveraging data and insights to inspire fresh concepts, design, messaging systems, and integrated campaigns. Create compelling and powerful communications across all audiences and deliver innovative ideas with extensive scope that align to the enterprise strategy priorities across brand identity, brand and product marketing, events, partnerships, digital platforms, and content. Serve as subject matter expert on projects ranging from employer branding to digital and in-person brand experiences. Anticipate internal and/or external business challenges and/or regulatory issues; recommend and oversee implementation of process, product, or service improvements.

Responsibilities

• Lead the design and copy team, establish the creative bar, and build brand identities, design language, voice, expression guidelines, and compliance
• Advocate and be a leader for brand vision and the use of creative power as a business driver
• Partner with strategy leads to develop unified, single-minded creative briefs and robust solutions
• Shape creative strategy and execution with a digital-first mindset
• Build relationships with cross-functional partners and performance marketers to understand key business problems and bring a strong perspective on how creative can help solve challenges
• Scale creative ideas up or down as needed to satisfy the brief while staying on budget, ensuring the highest quality standards, and accomplishing business goals
• Concept and execute compelling and creative storytelling across touchpoints and platforms from inception through final production
• Work seamlessly with agencies and third-party vendors
• Work cross-functionally to support product quality and standard methodologies for brand consistency across marketing campaigns
• Work with senior leadership to constantly evolve and refine workflows
• Maintain a current understanding of marketing trends and best practices
• Leverage technology, data insights, and creative tools to deploy innovative initiatives
• Facilitate the conceptual framework for all projects and assess project performance
• Review creative output ensuring direct reports are effectively managing goals and priorities within their scope and areas of accountability
• Drive high-level creative and operational excellence across the team to maximize business value (internal and external) while building a culture of creativity
• Manage multiple priorities simultaneously, demonstrate strong judgement and attention to detail, take ownership and be a team player, with the ability to work within a complex organization
• Perform supervisory/managerial responsibilities
• Ensure adequate/skilled staffing; select employees
• Oversee talent development/succession planning
• Establish performance goals and priorities
• Prepare, conduct and review performance appraisals
• Develop, mentor and counsel staff
• Provide input and/or prepare budget requirements for Annual Financial Plan (AFP)
• Ensure efficiency of operations
• Perform other duties assigned

Qualifications

• Advanced knowledge of marketing principles such as branding, promotions, production, communications, direct marketing, product life cycles, business strategies
• Extensive experience within a marketing/advertising agency including campaign management and ancillary marketing services
• Significant experience interacting with staff, management, vendors and members diplomatically and tactfully
• Experience supervising, leading, motivating, and retaining team members while achieving productive results
• Extensive experience in composing correspondence that adheres to grammar and Navy Federal writing style and standards
• Advanced skill in results-oriented leadership in a challenging environment
• Advanced skill maintaining accuracy with attention to detail and meeting deadlines
• Expert knowledge of PC and web/internet based technologies e.g. HTML, trends/issues, management, editing/authoring tools and development
• Advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
• Experience managing cross-functional, multi-dimensional teams and projects of the highest complexity which have business risk and impact
• Experience working in Agile SAFE practices.
• Expert verbal and written communication skills
• Working knowledge of financial products, services, and programs

Desired Qualifications

• Master's Degree in Graphic Design, Art Direction, Marketing, Advertising, Communications or a related field, or the equivalent combination of education, training, and experience

Hours: Monday - Friday, 8:30AM - 5:00PM

Location: 820 Follin Lane Vienna, VA 22180

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