Sr. Manager, Product Marketing - Residential

Essential Duties and Responsibilities (in descending order of percentage of time required)

• Own the end-to-end product marketing strategy for Residential products: garage door opener (GDOs), cameras, and smart home.

• Develop value proposition and messaging frameworks that resonate with relevant customer segments

• Collaborate with cross-functional teams (product, sales, and operations) to translate technical features into meaningful business outcomes for target audiences.

• Build engaging brand narratives that position myQ as a thought leader in smart home

• Leverage storytelling across digital channels to enhance brand perception and customer engagement.

• Partner with market research to conduct competitive analysis and customer research to identify trends, opportunities, and emerging customer needs.

• Utilize data and analytics to evaluate the effectiveness of marketing strategies and campaigns.

• Monitor industry trends, customer behavior, and market dynamics to adjust positioning and drive innovation.

• Lead cross-functional team focused on driving towards a successful launch.

• Partner with demand generation to develop campaigns that drive brand awareness, lead generation, and sales pipeline growth.

• Design and implement targeted multi-channel campaigns to launch new products.

• Collaborate with internal creative, design, and brand teams to ensure content consistency across channels.

• Act as a strategic partner to product management, ensuring a seamless connection between product roadmap, marketing, and customer experience.

• Protect Chamberlain Group's reputation by keeping information confidential.

• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.

• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Job Requirements:

• Bachelor's degree in Marketing, Business, or related field

• 10+ years of experience in product marketing, integrated marketing, or demand generation (B2C experience preferred)

• Proven success in brand storytelling and developing narratives that connect product capabilities with customer needs.

• Strong understanding of marketing frameworks and experience leading multi-channel strategies (web, social, video, and print).

• Ability to leverage data and analytics to optimize campaigns and measure impact

• Ability to travel up to 25% of the time mainly in North America

Preferred

• Master's of Business Administration preferred

• Expertise in launching software products or solutions within dynamic markets

• Experience creating product marketing strategies and messaging frameworks for consumer audiences

• Exceptional collaboration skills and the ability to influence cross-functional teams.

#LI-Hybrid - Oak Brook, IL

#LI-MD1

The payrange for this position is $123,600 - $199,275; base payoffered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.