Digital Marketing Coordinator

Digital Marketing Coordinator

Reporting to the Digital Marketing Lead, this position supports all digital marketing activities including but not limited to site maintenance, enhancements, major projects, and marketing automation. This person will be tasked with creating, implementing, and improving best practices ensuring continual enhancement of the digital marketing efforts. The ideal candidate is technical, organized, results-driven, has a strong attention to detail, and a passion for digital applications.

As a Digital Marketing Coordinator you will:

• Provide support to the Digital Marketing Lead with website-related tasks including web maintenance, SEO assistance, and the execution of web projects.
• Responsible for marketing automation development and execution, including segmentation, testing, and deployment while continually evaluating for improvements.
• Develop quarterly reports on marketing automation campaigns and present them to management.
• Assist in marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Maintain seamless integration between the marketing automation platform and Salesforce.com by working with technical support teams.
• Own and maintain the Marketing Intranet page while acting as a backup admin and liaison for cross-functional department intranet content owners.
• Draft and execute multiple content types i.e. Blogs, newsletters, and Intranet posts. Back-up support internal communications by managing and creating facility TV content, photography, and videography requests.

We are looking for someone who:

• Holds a Bachelor's degree in Marketing or Communications preferred or 2-4 years related marketing experience, or an equivalent combination of education and experience required.
• Has Marketing automation platform experience
• Has excellent organization, project management and planning skills.
• Possesses effective communication skills both written and oral.
• Is competent in Microsoft Suite (Word, PowerPoint and especially Excel)
• Is self-motivated, self-starter, able to work independently and as part of the team with a sense of urgency.
• Is capable of handling multiple tasks with competing priorities.
• Must be flexible for a fast paced and changing work setting while maintaining a positive attitude in a customer service environment.

It is preferred if you also have:

• Salesforce.com or CRM platform experience
• Strong independent project management skills.
• Adobe Creative suite experience.
• Previous photography experience.

The physical demands / working conditions of the role are:

• General Office Environment, PC use

What we offer you:

Typical pay is $53,960 - 66,100 annually.

Please note the pay information shown above is a general guideline. Pay is based upon candidate skills, experience, and qualifications.

G&W Electric offers a comprehensive benefits package that includes:

• Medical, Dental and Vision Insurance
• Short and Long-Term Disability
• Life Insurance
• Health club membership program and reimbursement
• Employee Assistance Program
• Tuition Reimbursement
• 401 (k)
• Annual Profit Sharing
• Vacation
• Air-conditioned/heated state-of-the-art manufacturing facility

About G&W Electric

Innovating since 1905, G&W Electric has grown into a global leader in engineered electrical power grid solutions. Working with us means joining a worldwide team of passionate manufacturing professionals striving to continually improve the technologies the world depends on to deliver safe, reliable electricity. Our culture is focused on employee success, so we foster an entrepreneurial environment that encourages everyone to thrive.

Learn more about our company by watching this video: https://www.youtube.com/watch?v=DMtAhsdYeUQ

G&W Electric enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. We have established this reputation by believing that our greatest asset is our employees. We owe our success to the initiative and talents of highly skilled individuals within our team-based organization. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation. As a global organization and industry leader, we are committed to cultivating an engaging work environment that embraces our core values and develops our talent. Our continuous focus on growth and innovation means that you become part of a company that provides challenging opportunities, rewards excellence and combines your individual expertise to achieve a higher level of shared success. As part of our organization, you also help power the world!

G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. G&W Electric participates in the E-Verify process for all new hires.

*G&W Electric participates in the E-Verify process for all new hires.

VEVRAA Federal Contractor