Sr. Analyst, SRGM Pricing Strategy

Location: Hershey, PA

Reports to: Manager, SRGM - Pricing Strategy

Summary of Role:

The Sr. Analyst, SRGM Pricing Strategy will support the creation and implementation of a net price realization strategy and approach that maximizes total value creation within Hershey's U.S. portfolio, with specific focus on either the packtype lens (i.e., Instant Consumables, Take-Home, or Seasons) or the category lens (i.e., Chocolate, Sweets & Refreshment, Snacks & Grocery), all in context of the overall HSY 3-year strategic pricing plan. This will include executing complex analyses that enable the development of insights-based, consumer-back recommendations on strategic pricing, price/pack architecture, and mix-driving initiatives. This will require strong collaboration with other functions including Commercial Planning, Marketing, Sales, Category Management, Finance, and U.S. Strategy. This is an exciting opportunity to help achieve Hershey's ambition of having a best-in-class, Strategic Revenue Growth Management function.

This position requires personal leadership and initiative, critical and strategic thinking, cross-functional collaboration, ability to work under pressure to meet deadlines, and strong business and financial acumen.

Role Responsibilities:

• Executes complex and comprehensive analyses to support the development of short-term pricing moves and long-term pricing strategy recommendations that drive value creation and deliver on Hershey's U.S. CMG portfolio/package-type business objectives (e.g., share vs. profit, innovation, mix improvement)
• Analyzes brand price positioning and impact of price gaps in order to optimize pricing vs. competition
• Analyzes pack size ratios in order to establish effective pack/price curves, also investigating creation of new packs to address channel and/or occasion-based white-space opportunities
• Monitors in-market pricing in order to proactively identify, and therefore minimize, opportunities for, or instances of, marketplace disruption
• Assesses cross-category pricing relationships and likely impacts to CMG / Hershey
• Assists in the development, management, and execution of performance management processes, including standardized KPI reporting for planning and business review purposes

Desired knowledge, skills, and abilities:

• Very strong technical skills (e.g., Excel, Powerpoint / Thinkcell, Tableau, Alteryx), with proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, 3rd party syndicated data) to develop insights and strategy recommendations
• Strong analytical skills and business / financial acumen
• Strong collaboration and communication skills
• Problem-solving mentality, intellectually curious, and strong critical thinking skills
• Entrepreneurial skills and style
• Ability to prioritize and manage multiple projects and initiatives simultaneously
• Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
• Strong working knowledge of SAP is a plus

Requirements:

• Education -
  
  
  
  • Bachelor's degree Finance, Economics, Marketing, Business Administration or closely related field.
  
  
  
  
• Experience -
  
  
  
  • 3+ years of business experience, with strong preference for multiple years of experience in FMCG analytical role(s)
  • Ideally experience in Finance, Marketing, Sales, or analytical function (e.g., Category Management)
  • Familiarity with FMCG industry customer base and working knowledge of retail merchandising and in store execution tactics preferred
  
  
  
  

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