Marketing Consultant III - Individual Family Business

The Marketing Consultant III is responsible for strategy development, campaign planning, and execution of marketing plans to efficiently support Medica's Individual & Family Business services and products. Creates marketing plans and executes on the timely delivery of media channels (digital media, traditional (direct mail, out of home billboards), TV (broadcast & streaming, etc.) for go to market readiness, and support reporting and performance management of media plans.

Key Accountabilities:

Strategy Development:

• Lead the development and execution of integrated marketing media for Medica's brand and individual & family business acquisition and member experience communications.
• Collaborate with internal MX team and stakeholder to align on marketing plans to business goals and priorities.

Content Creation and Management:

• Oversee the creation of compelling, on-brand content across a variety of formats, including digital, TV, print, email, and social media.

• Ensure content resonates with target audiences and drives engagement.

Campaign Execution:

• Develop and manage multi-channel marketing campaigns, including advertising, PR, digital marketing, and social media.
• Coordinate with design and creative teams to ensure materials are high-quality, on-brand, and on-time.

Stakeholder Collaboration:

• Work closely with internal stakeholders (e.g., sales, product, and leadership teams) to ensure communications align with company priorities.
• Provide guidance on communication strategies to enhance customer experience and brand presence.

Analysis and Reporting:

• Track, measure, and report on the effectiveness of marketing communications campaigns.
• Use data to adjust strategies and improve future campaigns.

Brand Management:

• Ensure consistency in the Medica brand across all communications and marketing channels.
• Maintain and strengthen brand positioning through clear, consistent messaging.

Required Qualifications:

• Bachelor's degree or equivalent experience in related field, plus 5 years of work experience beyond degree

• Extensive experience in marketing, preferably within the healthcare industry.
• Experience project managing with use of document management systems (Robohead, WorkFront, etc)
• Proven ability to develop and implement successful marketing campaigns.
• Strong writing, editing, and storytelling skills.
• Experience with digital marketing tools and analytics platforms.
• Ability to manage multiple projects and work cross-functionally.

This position is a Hub role, which requires an employee to occasionally come onsite to the designated office, Minnetonka MN, for applicable heads-up work. Frequency is determined by business need as decided by leadership.

The full salary range for this position is $68,800 - $118,000. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and/or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to compensation, Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

Medica's commitment to diversity, equity and inclusion (DEI) includes unifying our workforce through learning and development, recruitment and retention. We consistently communicate the importance of DEI, celebrate achievements, and seek out community partnerships and diverse suppliers that are representative of everyone in our community. We are developing sustainable programs and investing time, talent and resources to ensure that we are living our values. We are an Equal Opportunity/Affirmative Action employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.