VP of Product Management
 MRA-The Management Association | |
 United States, Ohio, Vandalia | |
 Feb 17, 2025 | |
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Triad Technologies
Vandalia, OH VP of Product Management JOB SUMMARY: The Vice President of Product Management is responsible for enhancing sales enablement by leading strategic business units, product management, and the marketing team to support Triad's sales efforts. This role focuses on sales support, lead generation, training, and vendor relationship management, ensuring the sales team can concentrate on execution. The VP of Product Management will drive go-to-market strategies, product positioning, and sales training programs while optimizing vendor partnerships and product lifecycle management. This leader must be a strategic, collaborative executive with a strong track record in sales enablement, product management, and revenue growth. Key performance objectives in order of priority with projected time allocation are: 1. Sales Enablement & Effectiveness: Develop and implement a comprehensive sales enablement strategy to ensure the sales team has the necessary tools, training, and resources to execute effectively. Improve sales productivity by optimizing product positioning, competitive insights, and value propositions. Establish key performance metrics to track the impact of enablement initiatives on revenue growth and sales efficiency. 2. Product & Market Strategy: Lead the strategic business units (SBUs), product management, and marketing teams to develop a data-driven product strategy aligned with market trends and customer needs. Define and execute go-to-market strategies for new and existing product lines, ensuring strong collaboration between sales, marketing, and vendor partners. Monitor product performance, customer feedback, and market shifts to drive continuous improvement. 3. Lead Generation Strategies: Oversee the development and execution of targeted lead generation campaigns to drive high-quality sales opportunities. Align marketing efforts with product strategy to ensure a steady pipeline of prospects and target accounts. Establish clear KPIs to measure the effectiveness of demand generation programs and continuously refine strategies for maximum revenue generation. 4. Vendor & Supplier Relationships: Build and maintain strong relationships with key vendors to ensure access to competitive products, pricing, and support. Partner with procurement to negotiate favorable terms and strategic partnerships that align with company objectives. Work closely with sales and marketing teams to leverage vendor programs for joint marketing and lead generation initiatives. 5. Sales Training & Product Expertise Development: Design and implement a structured product training program to enhance the technical and commercial knowledge of the sales team. Develop a system for continuous learning, including regular updates on product release, competitive intelligence, and market insights. Foster a culture of knowledge-sharing between product management, marketing, and sales teams to ensure alignment and strategic execution. Note: Twenty percent of time is reserved for ancillary responsibilities and activities unrelated to the performance objectives. Qualifications ESSENTIAL DUTIES AND RESPONSIBILITIES: The responsibilities listed are fundamental to the position and must be performed successfully to achieve the key performance objectives of the role. Other responsibilities may be assigned. Interpersonal Responsibilities 1. Cross-Functional Collaboration - Foster strong alignment between sales, product management, and marketing teams to ensure seamless execution of sales enablement strategies. 2. Vendor Relationship Management - Build and maintain strong relationships with key vendors and suppliers to enhance product offerings and secure favorable treatment. 3. Stakeholder Communication - Act as a key liaison between leadership, sales teams, and strategic business units, ensuring transparency and alignment on business priorities. 4. Sales Team Engagement - Partner closely with sales leadership to understand challenges and provide ongoing support through training, market insights, and competitive intelligence. 5. Executive Leadership Influence - Work closely with the executive team to develop and implement strategies that drive business growth and improve market positioning. Operational Responsibilities 1. Sales Enablement Strategy - Develop and implement a structured sales enablement program that includes training, tools, and resources to maximize sales effectiveness. 2. Lead Generation & Market Expansion - Oversee the development of targeted lead generation campaigns, leveraging data and marketing initiatives to drive sales pipeline growth. 3. Product Positioning & Go-to-Market Execution - Define and refine go-to-market strategies, ensuring products are well-positioned for success in key market segments. 4. Data-Driven Decision Making - Establish key performance metrics and analyze market data to drive informed product and sales enablement strategies. 5. Process Optimization - Continuously assess and improve internal processes to enhance collaboration, efficiency, and effectiveness across teams. Organizational Responsibilities 1. Team Development & Leadership - Build, mentor, and develop a high-performing product management and marketing team to drive innovation and execution. 2. Strategic Planning & Execution - Align product management and marketing initiatives with company-wide strategic goals to ensure sustainable growth. 3. Budget & Resource Allocation - Manage budgets for product management and marketing functions, ensuring optimal resource allocation to achieve business objectives. 4. Sales Training & Development Programs - Implement structured training programs to ensure sales teams are equipped with the necessary product knowledge and market insights. 5. Continuous Improvement & Innovation - Foster a culture of innovation by encouraging new ideas, technologies, and approaches that enhance Triad's market competitiveness. 6. Board Reporting & Strategic Updates - Prepare and present key business insights, performance metrics, and strategic initiatives to the Board of Directors during quarterly meetings. 7. Executive-Level Communication - Provide data-driven recommendations, market trends, and business performance analyses to support board-level decision-making and align sales and product strategies with overall company goals. | |