Digital Marketing Instructor - UCLA Extension

UCLA Extension is considered one of the top programs of its kind, offering to more than 35,000 students per year approximately 4,500 classes and non-degree certificate programs to meet the professional development, continuing education, and personal enrichment needs of the full spectrum of nontraditional students as well as companies and organizations throughout and beyond the Los Angeles region.

The Internet, the digital revolution and the move toward an information-based economy are dramatically changing business and the way products are marketed and sold. To be more successful in this "new marketing world," business people need to understand what is changing and how to use the new tools to their optimal advantage. This course is for both veteran marketers who want to understand the new tools available through the Internet and those who are comfortable with Internet applications and the digital world but want to learn the marketing fundamentals as they apply to the Internet.

A teaching position is now available for a Digital Marketing course. Qualified applicants possessing current knowledge and teaching experience in the following topic area(s) are encouraged to apply:

* Digital advertising and media planning

* Digital and media analytics

* Integrated marketing communications

* Content marketing

* Google ads

* Influencer marketing

* Strategic marketing

* Search engine optimization

* Social media

* Develop and/or update course syllabus in consultation with the UCLA Extension Program Director as assigned using approved syllabus template

* Prepare and deliver course materials and learning assessments in assigned format (in-person, online or hybrid)

* Utilize the Canvas Learning Management System as the course support platform for in-person courses and as the delivery platform for online and hybrid courses

* Communicate teaching objectives and specific learning outcomes to students and clearly outline the grading policies for the course

* Evaluate student achievement of specific learning outcomes and assign grades

* Post final student grades to the transcript system in a timely manner no later than 2 weeks after the last date of course meeting

* Respond to student questions and learning needs in a timely manner

* Communicate with Program Director, Program Representatives and Online Course Managers in a timely manner

* Stay current regarding the professional body of knowledge in the field of practice

* Participate in required orientations and instructor training programs

* Complete required administrative tasks in a timely manner including: completing all hiring paperwork; submitting updated quarterly syllabus; posting bio and photo on the UCLA Extension website; signing quarterly contract; ordering required texts; communicating AV and classroom needs.

* Employ culturally competent teaching methodologies in the classroom inclusive of both domestic and international student populations

* Respond to student inquiries about final grades and consult with Program Director as needed

* Allow students to review their final exams/papers for up to 13 months following the last class session

* Use subject-matter expertise to impart knowledge to students and leverage additional resources appropriately to enhance the curriculum (i.e. make arrangements for guest speakers, etc.)

* Design interactive and motivational classroom activities to fully engage participants and to reinforce student learning

* Update materials periodically, and regularly monitor course evaluations in order to make adjustments and improvements to the curriculum

Employment as a UCLA Extension Instructor is dictated by contract terms and conditions. Please take the time to read the [UCLA Extension Instructor Employment Policies (https://instructor.uclaextension.edu/employment-policies/).

For information on UCLA Extension instructor benefits, please visit

Pay, Benefits, & Privileges.

Access, Equity, Diversity, and Inclusion (AEDI) is one of UCLA Extension's guiding principles. We strive to extend access to UCLA, our programs, and services to underrepresented communities and populations, while serving as a model organization for AEDI in the field of continuing higher education. Committed to attracting and retaining diverse staff & instructors, UCLA Extension welcomes your experiences, perspectives, and unique identity.

Division: https://www.uclaextension.edu/business-management

Instructor Resources: https://www.uclaextension.edu/teaching-at-ucla-extension

* Advanced degree from an accredited institution

* Current knowledge of and demonstrated proficiency in subject area

* Must be committed to the highest level of academic standards and integrity

* Highly effective oral and written communication skills, including the ability to convey conceptual and complex ideas and information

* Highly effective interpersonal skills

* Proficiency in (or willingness to learn) the use of instructional technology and online teaching tools

* Current participation in professional associations

* Comfort in dealing with international professionals and students

* Experience designing/revising curriculum and measuring student performance

* College-level teaching experience (or the corporate equivalent)

References are requested from candidates after the interviewing stage, and references are only contacted for finalists via SkillSurvey system.

As a University employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements.

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.

For the University of California's Affirmative Action Policy, please visit https://www.ucop.edu/academic-personnel-programs/_files/apm/apm-035.pdf.

For the University of California's Anti-Discrimination Policy, please visit https://policy.ucop.edu/doc/1001004/Anti-Discrimination.

As a condition of employment, the finalist will be required to disclose if they are subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct, are currently being investigated for misconduct, left a position during an investigation for alleged misconduct, or have filed an appeal with a previous employer.

• "Misconduct" means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer.
• 
  UC Sexual Violence and Sexual Harassment Policy
• 
  UC Anti-Discrimination Policy for Employees, Students and Third Parties
• APM - 035: Affirmative Action and Nondiscrimination in Employment