Marketing Analyst - Roselle, NJ

Assured Automation is a manufacturer's representative of industrial process controls, serving the oil & gas, refining, power, chemical, food & beverage, cement and general industry. We represent quality manufacturers of process controls in the following categories: on-line analyzers, measurement instruments, electrical controls, heat trace/heating systems.

Assured Automation is a subsidiary of FloWorks International, LLC. which is a privately held company located in Houston, Texas.

The Marketing Analyst is responsible for gathering, analyzing, and interpreting data to support the marketing team's decision-making processes and help optimize strategies for customer acquisition, retention, and engagement.

Some of the exciting things you will do in this role...

• Analyze and interpret marketing data from various sources (e.g., digital campaigns, market research, CRM systems) to identify trends, opportunities, and performance metrics.
• Develop and maintain comprehensive reports and dashboards to track the effectiveness of marketing campaigns, channel performance, and customer behavior.
• Conduct competitive analysis and market research to identify industry trends and insights that can inform marketing strategy.
• Collaborate with cross-functional teams (e.g., marketing, sales, product) to develop actionable insights and optimize marketing campaigns.
• Use advanced analytical tools (e.g., Excel, Google Analytics, SQL, or other data visualization tools) to process and interpret large datasets.
• Provide recommendations for optimizing marketing strategies and improving ROI based on data analysis.
• Monitor KPIs and conduct A/B testing to measure the success of marketing initiatives and make adjustments as needed.
• Assist in budgeting and forecasting marketing spend to ensure efficient allocation of resources.

A must...

• Bachelor's degree in business, marketing or organizational development.
• 2-4 years of experience in a marketing analysis role or similar position.
• Computer proficiency with Microsoft Office, Dreamweaver, Front Page skills required.
• Excellent Excel, PowerPoint, Word, and Outlook skills.
• Effective understanding of latest technologies and should identify how to apply them in marketing.
• Excellent copywriting skills and should be able to rework technical content for a wider audience.
• Effectively communicate and make best use of interpersonal skills.
• Should be able to deliver creative and innovative thoughts.
• Communicate excellently in verbal and in writing with all kinds of people.

This information indicates the general nature and level of work performed by associates in this role. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this role. This description supersedes any previous or undated descriptions for this role. Management retains the right to add or change the duties of the position at any time. Questions about the duties and responsibilities of this position should be directed to the reporting Manager or Human Resources.

FloWorks is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or protected veteran status. FloWorks is committed to fostering a culture where every individual is valued and empowered to contribute to a shared success.

FloWorks participates in the US Government's E-Verify program.