Marketing Specialist - Talent Acquisition (Remote)

At MasTec Communications Group we build for the future. Yours and ours.

You will develop new skills, work in a safety-minded environment, and join us in expanding technology for a better community. Join the MasTec family and help us provide the highest level of quality service to our customers and communities while maintaining our commitment to safety!

MasTec is seeking a creative, innovative, and results-driven Marketing Specialist to join the recruiting team. This role is a unique blend of talent acquisition marketing and social media sourcing, with a focus on creating compelling, engaging content that attracts top talent from diverse platforms. The ideal candidate will be an expert in social media marketing campaigns, with a keen understanding of modern marketing tactics and a passion for storytelling. This individual will create content that aligns with our company brand while also reaching potential candidates who may be unfamiliar with us. If you're an experienced content creator with a strong understanding of social media, we want to hear from you!

Responsibilities:

• Social Media Campaigns: Develop, execute, and optimize social media marketing campaigns across Facebook, Instagram, LinkedIn, and other relevant platforms to attract potential candidates, building brand awareness and engagement.
• Content Creation: Create creative, original content for digital, social, print, and video that aligns with the company's tone and brand voice. Content should appeal to diverse candidate pools and support recruitment efforts.
• Talent Sourcing: Leverage social media platforms to actively source talent, engage with potential candidates, and promote job opportunities to people who may not be familiar with our company.
• Content Strategy & Execution: Plan, write, schedule, and publish content for social media channels and other platforms to ensure consistency in brand messaging and alignment with our recruitment goals.
• Internal Collaboration: Work closely with the Talent Acquisition and Marketing teams to design and execute strategies that enhance recruitment marketing and ensure content reflects the company's values and mission.
• Campaign Optimization: Continuously analyze and optimize social media campaigns to improve candidate engagement and conversion rates. Use analytics to track performance and recommend adjustments to reach broader, untapped audiences.
• Engagement: Foster strong relationships with online communities, industry influencers, and candidates through interactive content and direct engagement.
• Brand Consistency: Ensure that all content adheres to company branding guidelines and effectively communicates MasTec's values, culture, and unique offerings to potential hires.
• Measurable Impact: Provide regular reports on campaign performance, including key metrics such as reach, engagement, and conversion rates.

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of relevant professional experience in social media marketing, content creation, or digital marketing, with a focus on talent acquisition or recruitment marketing.
• Expertise in creating engaging content for social media platforms, specifically Facebook, Instagram, LinkedIn, and others.
• Proven experience in social media sourcing and using social platforms to identify and attract talent.
• Strong experience with paid marketing campaigns across social media platforms, and optimizing them for candidate engagement and conversions.
• Familiarity with social media analytics tools and the ability to use data to drive decision-making and campaign optimization.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), and Microsoft Office Suite. Experience with WordPress or web design would be a plus.
• Experience with video content creation and basic video editing skills.
• Strong writing, editing, and copywriting skills with a focus on creating persuasive, high-quality content for varied audiences.
• Ability to work collaboratively with a team and communicate effectively across various departments.
• Exceptional attention to detail, organizational skills, and the ability to meet tight deadlines.

Skills & Attributes:

• Creative thinker with a strategic mindset to design effective marketing campaigns.
• Proven track record of creating original content that resonates with diverse audiences.
• Excellent organizational skills, with the ability to manage multiple projects simultaneously.
• Collaborative and a team player, eager to contribute ideas and support colleagues across marketing and recruiting functions.
• Analytical and data-driven, with a focus on driving measurable results.

MasTec, Inc. is an equal employment opportunity employer. The Company's policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, disability, genetic information, military status, or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories. It is also MasTec's policy to comply with all applicable state, federal and local laws respecting consideration of unemployment status in making hiring decisions.