Director, Content Marketing

About us

At Auctane, we are united by a passion to help sellers - wherever they are, however they operate - fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products - over $200 billion worth - to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, Stamps.com, ShipEngine, Endicia, Metapack, GlobalPost, Packlink, and Return Rabbit. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

Win as One. Delight Customers. Deliver Great Outcomes.

About the role

The Director, Content Marketing will develop and execute Auctane's content strategy, focusing on driving customer acquisition, retention, and lifetime value expansion. This leader will build and manage a small team, overseeing content creation that spans mailing, SMB shipping, and API solutions. Key responsibilities include maintaining a consistent publishing schedule, developing educational materials, collaborating with influencers, and ensuring all content aligns with SEO best practices. Additionally, this role will manage the organic social media strategy and utilize data insights to inform content decisions.

This position is hybrid (3 days per week in office) and is located in Austin, Texas.

About the team

We are a newly formed customer-focused and results-driven product marketing team. Our mission is to help small and medium online retailers master order management and fulfillment. We are looking for a dynamic, experienced Product Marketing Manager to join our team.

What will you be doing?

• Strategic Planning: Develop a content strategy that supports marketing and business objectives, ensuring alignment with product marketing and overall brand messaging.
• Team Development: Recruit, mentor, and manage a team of content creators, providing guidance and fostering professional growth.
• Content Production: Oversee the creation of various content types, including blog posts, whitepapers, webinars, and social media posts, ensuring consistency and quality.
• Cross-functional collaboration: Work closely with SEO specialists to ensure content is optimized for search, partner with the creative, product marketing, web and demand gen teams to achieve growth.
• Influencer and Paid Content Partner Engagement: Identify and collaborate with industry influencers to enhance brand authority and reach.
• Performance Analysis: Monitor content performance metrics, using data to drive decisions and optimize strategies for better engagement and conversion.
• Content Calendar Oversight: Manage a comprehensive content calendar, ensuring timely production and publication aligned with marketing campaigns.
• Trend Analysis: Stay abreast of industry trends and audience preferences, leveraging insights to inform content creation and strategy adjustments.
• Social Media Strategy: Develop and implement an organic social media strategy to distribute content effectively and engage with our audience.
• Budget Management: Own the content budget and maximize spend to achieve growth.

What are we looking for?

• Bachelor's degree in Marketing, Communications, Journalism, or a related field; MBA preferred.
• 8+ years of experience in product marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful content strategies that drive engagement and achieve business objectives.
• Strong understanding of SEO principles and experience collaborating with SEO teams to optimize content.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail.
• Experience managing content calendars and overseeing content production across multiple channels.
• Strong leadership and team management skills, with experience building and mentoring high-performing teams.
• Excellent communication and collaboration skills, with the ability to work effectively across departments.
• Experience in B2B marketing, particularly in the e-commerce or technology sectors, is a plus.

What will make you stand out?

• Possesses a "go-getter" mindset: driven, resourceful, and willing to put in the effort to achieve goals with a proactive and hands-on approach
• Experience developing educational content such as webinars and customer success stories
• Strong grasp of social media trends and experience developing successful organic social media strategies
• Experience managing content for a diverse product portfolio, tailoring strategies to different audience segments
• The ability to thrive in a dynamic, fast-paced environment

The Tech

• Gsuite
• Slack
• Confluence
• HubSpot
• Jira
• Salesforce

What do we offer?

• We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• Take the reins of your time off with our Flex Time Off policy - because work-life balance should always be in your hands!
• We offer 12 paid holidays for all of our US employees!
• 401k employer matching program - because your future deserves a friendly boost!
• We conduct annual merit reviews to recognize and reward your hard work and achievements.
• Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks...).
• Indulge in weekly catered lunches at our office - a delicious perk to fuel your work.
• Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
• Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• Employee Assistance Program. We offer up to 8 free mental health sessions.
• We offer gym discounts to help you stay fit and healthy!
• We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
• Employee Referral Program! We reward employees helping us find top talent!
• An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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