Marketing Specialist

Come join our GTE Financial team!

We are looking for a detail oriented, professional, that is customer driven individual to join as a Marketing Specialist. The Marketing Specialist is responsible for establishing positioning, identifying target audiences and developing marketing and communication plans tied to organizational goals in support of diverse business lines. This individual must be proficient in planning, managing, and crafting compelling content for a multitude of marketing channels and assets including digital, outdoor, print, video and broadcast. This role will proactively research and recommend marketing initiatives that capitalize on market opportunities, factoring in competitive activity. The Specialist will regularly work with leadership, credit union business units as well as third-party vendors to ensure accuracy, timely delivery, relevance and effectiveness.

What does GTE look for in a Marketing Specialist?

Marketing Communication:

• This is a robust role that will require a highly-organized and flexible leader that is proficient at crafting compliant and compelling messaging for enterprise marketing and communications across a myriad of business lines, products and services - must be open and positive to changes, edits and on-the-fly and re-prioritization. Must also functionally apply regulatory and compliance mandatories within all deliverables.
• This individual will need to become a subject matter expert, so they can properly articulate and "sell" marketing and content based on the specific target audience, channel, and objective.
• Will directly manage (write, edit and proof autonomously with minimal review) communications and projects, working regularly with team members, leadership, department experts, media contacts and third parties to optimize delivery, content, and experience. Must be adept at listening, learning and negotiation to ensure quality output and timely delivery.
• Develop and disseminate highly compelling marketing and content for identified target markets and constituents, across formats: traditional, video and digital. This includes planning and coordinating shoots, storyboarding and script writing, as well as leading onsite direction and production when applicable.
• To support the management and maintenance of a large inventory of continually updated communication assets, including collateral, flyers as well as manual and automated letters/communications, ensuring content is regularly audited, stays up- to-date, conveys the desired branding and tone, and includes the necessary compliance and regulatory language.

Project Management:

• Support the development and creation of campaigns, promotions, events, and workshops, ensuring organizational readiness, as well as goal setting and evaluation in an ongoing effort to proactively optimize results and to meet enterprise goals.
• To develop and manage digital deliverables, collaborating with business lines on content creation in addition to maintaining web and digital assets through utilization of a content management system and/or vendor.

• Gather member and market insights to inform marketing and communication strategies, increase conversions and generate more qualified leads, capitalizing on market opportunities, while also factoring in competitive activity.
• Working with leadership and project team(s), to support the execution and implementation of new products and product enhancements.
• Utilize project management best practices and methodologies, responsible forowning projects from start to finish including defining scope, planning and concepting through execution.
• Understand key business metrics and organizational goals from a strategic and tactical perspective.

Operational Support:

• Must demonstrate a fundamental knowledge of the Bank Secrecy Act in addition to other Federal laws, including but not limited to U.S. Patriot Act, Office of Foreign Assets & Control, Anti-Money Laundering, Right to Financial Privacy Act, and the Bank Bribery Act.

Experience Requirements:

• Ability to research and compile information for the purpose of recommending marketing and communication opportunities.
• Excellent interpersonal and presentation skills to effectively communicate with Executive Management Team, management, staff, and outside contacts.
• Excellent writer able to develop effective content quickly and accurately.
• Excellent analytical and project management skills.
• Ability to work independently and as a team member, while using discretion in decision making and sound judgment in problem solving.
• Ability to present a professional image when dealing with members, co-workers, management, and outside contacts.
• Ability to change within working responsibilities, be it internal, market or regulatory driven.
• Proficient PC skills, with the ability to learn new software.
• Additional hours as necessary to accomplish objectives and goals.

Required Qualifications:

• Undergraduate degree required.
• Min 1-2 years of experience in marketing.
• Bilingual preferred (English/Spanish).

Position Details:

• Location: Downtown Tampa - GTE Headquarters
• Department Hours: Monday- Friday (8:00 am to 5:00 pm)

Full-time hours required, with additional hours as necessary to accomplish objectives, goals, and projects.

Work arrangement will primarily be working onsite at our CFC locations and sometimes remote or in the office. The position, however, is defined as hybrid in nature, (in-office, or remote) and may be changed at any time by management with appropriate notice, if possible.

Required for Remote/Hybrid Work:

• A quiet workplace so you can focus on delivering excellent service to our members.
• Some positions will require performance standards to be met to qualify for alternative work arrangements.
• Required to have power and high-speed internet over 100MB (minimum).
• Video capability (connection of 1.5 Mbps up and down recommended).
• Candidates must provide and meet all technical requirements prior to the first day of training.
• Hybrid candidates must live within driving distance of the office location and be able to regularly commute to and from the office location as needed.

Come and join our award-winning team!

GTE Financial is an Equal Opportunity Employer.

Note: The above statements describe the general nature and level of the work being performed and are not an exhaustive list of all responsibilities of an employee in this job. GTE Reserves the right to revise or change job duties at any time as directed by management. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.