Marketing Specialist, Social Media

Marketing Specialist, Social Media

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, air guns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,200 employees across twelve locations in three states and is a certified Great Place to Work. For more information about the company and product line visit: sigsauer.com.

Position Summary:

As a Social Media Specialist at SIG SAUER, you will play a key role in shaping the online presence and digital voice of both the main brand and its sub-brands. Your mission will be to build and sustain a strong, engaging online community through innovative social media strategies and compelling content. This position offers the opportunity to work closely with various teams to ensure consistent brand messaging and to leverage social media for strategic engagement and growth.

FLSA: Exempt

Job Duties and Responsibilities:

• Assist in the development and implement comprehensive social media strategies to enhance the visibility and engagement of SIG SAUER's main brand and all sub-brands across multiple platforms.
• Collaborate with content creators, the internal creative department, and utilize internal tools to design and produce engaging, high-quality content tailored to each platform and aligned with the brand's voice.
• Schedule daily posts and interactions across platforms such as Facebook, Instagram, X, LinkedIn and YouTube. Ensure content is timely, relevant, and strategically aligned with brand goals.
• Actively monitor all tags, comments, and direct messages across social platforms to effectively manage customer service issues and gauge audience sentiment. Respond promptly and appropriately to both positive and negative interactions, ensuring a high level of customer engagement and satisfaction.
• Utilize social listening tools to stay informed about consumer discussions and perceptions surrounding the brand, aiding in proactive community management and brand reputation enhancement.
• Actively collaborate with influencers and other brands where necessary. Monitor and engage with collaboration tags and comments to foster community relationships and amplify content reach.
• Regularly analyze social media performance using analytics tools, such as Sprout, to track engagement metrics, growth trends, and campaign effectiveness. Provide detailed performance and trend reports to guide future strategies.
• Quickly identify and address any potential issues or negative feedback on social media platforms. Develop protocols for crisis communication to maintain brand reputation.
• Ensure all social media activities comply with industry regulations and best practices, particularly in the sensitive area of firearms.

Education/Experience & Skills:

• Bachelor's degree in Marketing, Communications, or related field.
• 2+ years of social media management experience, preferably in a corporate or agency setting.
• Strong understanding of the firearms industry and compliance with industry-specific regulations.
• Proficiency with social media analytics tools such as Meta and Sprout and capable of translating findings into actionable strategies.
• Excellent communication, copywriting, and organizational skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Must be able to personally accommodate for travel; estimated at 25% of time.

Working Conditions:

• Prolonged periods of sitting at a desk and working at a computer using a keyboard and mouse performing repetitive tasks.
• Ability to open file cabinets, reach with hands and arms, bend, and twist, lift and move files.
• Ability to lift up to 25 pounds.
• Must wear required Personal Protective Equipment (PPE) where required.
• Must comply with all work exposure EH&S training requirements and adhere to SIG SAUER Inc. Security Mandates.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.