Trade Marketing Manager, FMC

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

As the Trade Marketing Manager for FMC (Ferrero Mainstream Chocolate), you will be responsible for developing and executing portfolio DSMP strategies and initiatives designed to accelerate Mainstream (Everyday & Seasonal) Chocolate growth during key seasonal timeframes. Your efforts will directly contribute to the success and growth of the Mainstream Chocolate segment, driving increased sales and market share. You will own DSMP KPI attainment for your assigned segment and support key cross-functional internal relationships, including Marketing, Category Management, Sales Operations, RGM, and Sales Account Teams, ensuring cohesive and effective collaboration.

This role is Hybrid and will be based in our Parsippany, N.J. office. This role reports to the Sr. Trade Marketing Manager for FMC.

• Ensures attainment of Front End and Mainstream brand KPI targets including KPI tracking and action plans
• Develops sales tool kits (e.g. selling stories) in support of launches or initiatives
• Develop Go To Market deck and initiatives based on Marketing priorities focused on key seasonal windows ensuring balance and appropriate focus among brands
• Identify key seasonal opportunities at channel/customer level
• Tracks promo effectiveness at strategic customers. Identifies opportunities to improve ROI
• Provides input into demand planning process to ensure customer trends are accurately reflected in forecasts
• Partner with Revenue Growth Management, Marketing and Category Management to develop appropriate range by channel to maximize sales and profitability for each occasion
• Provide feedback to Category Management regarding insight requirements leading to expanded range or enhanced merchandising support at key seasonal timeframes.
• Partners with Category Management to develop post season assessment including lessons learned and indicated actions
• Partners with Category, Brand Marketing, & Other Cross Functional teams to ensure best in class state of readiness is achieved for all innovation launches
  
  

• Minimum5 years' experience, across NorthAmerica in a CPG setting, with Customer Management experience
• Multi-channel CPG experience including: C-store, Mass, Grocery, Dollar, e-Comm & EU Discounters
• Experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBP's
• Bachelor's Degree in business administration or similar
• Experience of Trade Promotional Management and Seasonal Confections
• Strong communication skills with an ability to outline and reinforce the Trade Mktg. & DSMP strategy
• Ability to manage a range of projects with differing priorities, delivery dates and scopes while appropriately keeping the correct cross-functional decision makers up-to-date
• Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
• Commercially astute with strong business sense and excellent problem solving / analytical skills
• Proficient in Microsoft Office, including the knowledge of Word, Excel, Power Point and Access
• Global mindset and a desire to build a successful career with a growing global company

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.