Content Marketing Manager- EST/CST

Join Amplity, the full-service go-to partner of biopharma companies that delivers flexible + specialized medical + commercial services. No matter where a drug is in its lifecycle, we scale with ease to maximize resources + improve impact for all our clients. Through strategic partnerships + deep therapeutic expertise, Amplity transforms how breakthrough treatments reach the people who need them.

Position Summary

Are you an inquisitive B2B writer who loves to create and produce content that helps drive the success of integrated brand awareness and demand generation campaigns? Do you especially like to amplify content and build great community engagement using social media? Are you curious about how things perform? If yes, we have an exciting opportunity for you to join our growing Corporate Marketing team as a Content Manager.

As a full-time, remote Amplity employee - ideally in the Eastern or Central time zones - you'll enjoy a competitive salary and a comprehensive benefits package. You'll also be part of a supportive and innovative environment, where collaboration and curiosity are at the heart of everything we do. Reporting to one of our Senior Content Directors, following are the various duties, responsibilities, and skills we're looking for in our ideal team member.

Essential Duties & Responsibilities

(50%) Content Creation & Deployment:

• In collaboration with Amplity's Senior Content Directors and Digital Metrics Manager, develop high-quality, engaging short-form content, including sales enablement materials, blog posts, case studies, email campaign messaging, and ad copy.
• Produce relevant FAQs and other keyword rich short-form content to improve Amplity's SEO rankings.
• Oversee the entire awards submission process, from writing compelling entries to managing submissions.
• Work closely with subject matter experts to develop compelling content.
• Help support chief marketing officer with public relations.
• Collaborate with digital services team to deploy short-form content, analyze metrics, and adjust tactics as needed to improve impressions, engagement, and marketing qualified leads (MQLs).

(40%) Social Media Amplification:

• Write, produce, and post engaging social media content, including 3-5 organic weekly posts on our corporate LinkedIn and X channels.
• Create and execute content plans to produce video content that introduces 3 new organic posts on our corporate YouTube account each quarter.
• Collaborate with our clients and other partners to increase our ability to share each other's social media content compliantly.
• Monitor engagement and collaborate with the marketing team to optimize performance.
• Design and implement a reasonable approach to social listening on behalf of Amplity's ideal customer profiles and the company's services.
• Design and run a right-sized social media employee advocacy program using our social media scheduling and/or marketing automation platforms, maximizing Amplity employee engagement.
• Produce and evaluate the performance of our social media employee advocacy efforts (aka weekly internal social media newsletter) to increase employee engagement and content sharing across professional networks.
• Create a dashboard of key performance indicators and implement enterprise-level measurement, analytics, and reporting methods to gauge success for our organic social media efforts.
• Provide recommendations and implement changes based on these measurements to improve impressions and engagement across Amplity's digital platforms and organic social media channels.
• Contribute to monthly metrics reports.

(10%) Marketing Ops Improvement

• Develop SOPs and streamlined processes to ensure the department operates efficiently, stays organized, and maintains a world-class standard.

Education/Experience, Knowledge, Skills & Abilities:

• Bachelor's degree from an accredited institution in Marketing, Communications, or a related field.
• Three-to-five years of B2B content writing and social media experience required.
• Strong writing, editing, and content creation skills that can be used across multiple media channels.
• Writing samples will be requested, and a writing test administered.
• Experience in monitoring and adjusting to external social media trends. Competitive B2B benchmarking experience is a plus.
• Experience in the healthcare/pharma/biotech industry is preferred but not required.
• Ability to analyze data and make recommendations to senior level internal stakeholders.
• Experience facilitating meetings and driving to outcomes.
• A strong internal customer service mindset.
• Expertise in leveraging social media management and analytics platforms (i.e. Sprout Social).
• Experience working with and understanding the capabilities of one or more marketing automation platforms (Active Campaign, SFDC's Marketing Cloud, HubSpot, and/or MailChimp) is a significant plus.
• Excellent verbal and written communication skills, with the ability to represent the company's brand voice across various social media channels and in other forms of content.
• Ability to work in a fast-paced environment with a proactive approach to problem-solving and optimizing social media strategies.
  

Benefits: This is a salaried position with a comprehensive benefits package, including dental, medical, vision, 401K, company funded long-term, short-term disability, life insurance, wellness programs, company paid holidays, generous PTO, and more.

EPIIC Values: All positions at Amplity have a responsibility to demonstrate our EPIIC Values in order to uphold our high-service standards.

Excellence: We set high standards. We are solutions-focused and achieve outstanding results with a professional and positive attitude.

Passion: We love what we do. Our energy inspires, engages, and motivates others.

Innovation: Our ideas set us apart. We are curious and bold and challenge traditional ways of working.

Integrity: We are open, honest, and transparent. We do the right thing with courage and understanding.

Collaboration: We are better together. We actively seek the participation of others to achieve greater outcomes.

About Us

Amplity powers biopharma innovation through expert-led teams that deliver. Whether you knew us in the 80's as Physician Detailing Inc., or in the 00's as part of Publicis Health , the companies that came together in 2019 to form Amplity have delivered contract medical, commercial + communications excellence for 40+ years.

Our people-driven, tech-enabled DNA fuels everything we do.Our professionals understand the pharmaceutical industry from the inside out. With a deep grasp on product lifecycles, marketing hurdles, operational nuances + the complex needs of providers and patients, we help our clients launch products + operate smoothly with precision - across all business shapes, sizes + specialties.

We are on a mission to improve patient outcomes through executional excellence - enabling our partners in pharma to thrive in turn. At Amplity, we are allies in excellence. And we do it quicker, better, nicer than anyone else.

Our Diversity Policy

We encourage and support equal employment opportunities for all associates and applicants for employment without regard to sex, race, color, religion, national origin, age, disability, marital status, sexual orientation or veteran status. Employment decisions are evaluated on the basis of an individual's skills, knowledge, abilities, job performance and other qualifications. In addition, Amplity Health maintains policies and procedures designed to comply with applicable federal, state and local laws governing non-discrimination in employment in every location in which Amplity Health has facilities.