Marketing Communications Manager

Hensley Marketing Communications Manager
Location: Dallas, Texas

Hensley Industries is seeking a creative and strategic Marketing Communications Manager to join its dynamic sales and marketing team at the Dallas, Texas headquarters. This role focuses on developing and executing global marketing communications strategies, managing brand initiatives, and leading a small team to enhance Hensley's global visibility and impact.

Responsibilities

As a Marketing Communications Manager, you will lead a two-person team to shape and deliver cohesive, impactful communication strategies. Key responsibilities include:

Strategic Marketing Communications

• Develop and implement comprehensive marketing communications plans to support business goals and brand strategies.
• Craft messaging and campaigns that resonate with target audiences, including dealers, partners, and customers.
• Act as a brand steward, ensuring all external and internal marketing materials align with the company's style guide and branding principles.
• Analyze market trends, competitive positioning, and audience insights to inform strategies and improve marketing effectiveness.

Content and Creative Management

• Oversee the creation and delivery of promotional materials, including literature, videos, digital assets, and advertisements.
• Manage the content and updates for Hensley's website, ensuring relevance, usability, and alignment with current campaigns.
• Develop and execute a content strategy for social media and other digital channels, ensuring consistent messaging, engagement, and alignment with brand objectives.

Event and Dealer Support

• Coordinate all aspects of tradeshows, including planning, execution, and post-event analysis.
• Provide dealers with marketing support, campaign materials, and resources to enhance brand visibility and sales.
• Administer promotional merchandise and giveaways to support sales and customer engagement activities.

Analytics and Reporting

• Analyze marketing performance metrics across channels to measure the effectiveness of campaigns and initiatives.
• Develop and deliver weekly and monthly reports on marketing performance, website traffic, lead generation, and customer engagement.
• Provide actionable insights based on data analysis to optimize marketing strategies and support business objectives.
• Collaborate with cross-functional teams to ensure alignment between data insights and marketing initiatives.

Team Leadership

• Inspire, mentor, and manage a small team, fostering a collaborative and high-performance culture.
• Build strong cross-functional relationships with sales, engineering, and other teams to align marketing strategies with business objectives.

Desired Skills and Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of marketing management experience, including team leadership.
• Proven expertise in marketing communications, branding, and promotional strategy.
• Proficiency with digital tools including Adobe Creative Suite, Power BI, and website content management systems.
• Strong analytical skills with experience interpreting data and presenting insights to guide decision-making.
• Strong project management skills with the ability to prioritize and execute multiple initiatives effectively.
• Exceptional interpersonal and communication skills, with a customer-centric mindset.
• Experience working in mining, construction, or industrial sectors preferred.
• Ability to travel internationally as needed.

What We Offer

Hensley Industries provides a diverse, collaborative, and innovative work environment where your contributions will make a tangible impact. We offer:

• Competitive salary and benefits package.
• 401(k) with company match.
• 10 paid holidays and generous PTO.
• Opportunities for career development and advancement within the Komatsu global network.

About Us

Hensley Industries, a subsidiary of Komatsu Ltd., has been a trusted leader in ground-engaging tools (GET) and attachments since 1947. Our commitment to quality, service, and innovation has driven our growth as a trusted partner in mining, construction, and earth-moving industries worldwide.

Join us and help shape the future of Hensley Industries as a global marketing leader!