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Sr. Product Marketing Manager

Rapiscan Systems, Inc.
United States, Massachusetts, Billerica
829 Middlesex Turnpike (Show on map)
Mar 05, 2025
Overview

Rapiscan, an OSI Systems Company is seeking a Sr Product Marketing Manager, based out of Billerica, MA.

Rapiscan is a leading supplier of end-to-end security inspection solutions, utilizing multiple technologies and advanced threat identification algorithms based on X-ray and high-speed computed tomography imaging, ion mobility spectrometry, radiation detection, and optical inspection technologies. Our broad portfolio of products, services, and solutions helps customers in ports, borders, aviation, military, law enforcement, critical infrastructure, event security markets to solve complex security needs, including combatting terrorism, drug and weapon smuggling, and trade fraud. With our leading detection technology and vast industry knowledge, we meet demanding security requirements while offering customers outstanding value for their security screening and inspection operations. We have highly experienced technical, program management, and service teams to ensure customers receive a best-in-class experience throughout every phase of their project-from planning to deployment to post-installation support.

The Senior Product Marketing Manager position is central to the Marketing group's core functions of understanding our markets and our customers and positioning and promoting the company and its offerings to the marketplace. The Senior Product Marketing Manager provides the company with competitive and market intelligence and leads marketing initiatives as well as supports Sales and customer engagement.


Responsibilities

1. Product Marketing / Product Introduction
  • Develop messaging and positioning for products and services, including product overview presentations, product descriptions, selling guides, web content, campaign assets, etc.
  • Owner for key marketing collateral, including: data sheets, brochures, videos, case studies, white papers, etc. (working with Marketing Communications to develop)
  • Co-owner of product launch activities (with Product Management)
2. Marketing Programs
  • Manage and drive global marketing initiatives as needed for product launch, to reach target audience, etc.
  • Provide input to Marketing budget
3. Sales and Proposal Support
  • Generate sales training materials and provide training for sales and channel partners.
  • Support customer visits, meetings, and product demonstrations as required.
  • Support proposal activity by reviewing proposals and generating responses. Generate write-ups for standard and custom proposal content.
4. Industry Analysis and Market Research
  • Gather competitive and market intelligence; generate analyses on market trends and requirements, market opportunities, customer buying behaviors, competitors.
  • Conduct market research on current and potential markets
  • Support industry conferences and trade shows, as required.
  1. Demonstrate behavior consistent with the Company's Code of Ethics and Conduct.

Qualifications

  • Bachelor's degree in Engineering or Marketing with significant technical experience required; MS/MBA a plus.
  • Strong written and verbal communication skills are required. Must be able to present effectively to management and customers. Must be organized and able to write effectively.
  • 7+ years of related product management or product marketing experience
  • Experience in a business selling complex electro-mechanical products or technology products is required
  • Experience in aviation security, event security, or physical security industries is highly preferred.
  • Demonstrated ability to understand and articulate complex technical concepts to non-technical audiences
  • Proficiency in MS Office required; Experience with Adobe Creative Suite a plus.
  • Must be able to complete job responsibilities working with different time zone needs such as attending late night/early morning meetings by phone and/or web to meet business needs
  • Travel required: up to 20% domestic and international. Must be able to acquire all necessary travel documents for international travel.

Please review our benefits here: Life at OSI

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location and date of hire. Please note that the salary information shown above is a general guideline only. Salaries are based upon candidate experience and qualifications, as well as market and business considerations.

NOTICE TO THIRD PARTY AGENCIES

OSI Systems, Inc. and its subsidiaries (collectively "OSI") does not accept unsolicited resumes from recruiters or employment agencies. If any person or entity, including a recruiter or agency, submits any information, including any resume or information regarding any potential candidate, without a signed agreement in place with OSI, OSI explicitly reserves the right to use such information, and pursue and/or hire such candidates, without any financial obligation to the person, recruiter or agency. Any unsolicited information or resumes, including those submitted directly to hiring managers, are considered and deemed to be the property of OSI.

Equal Opportunity Employer - Disability and Veteran

EEO is the Law

Poster Link: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

OSI Systems, Inc. has three operating divisions: (a) Security, providing security and inspection systems, turnkey security screening solutions and related services; (b) Healthcare, providing patient monitoring, diagnostic cardiology and anesthesia systems; and (c) Optoelectronics and Manufacturing, providing specialized electronic components and electronic manufacturing services for original equipment manufacturers with applications in the defense, aerospace, medical and industrial markets, among others.

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