Manager Behavioral Strategy

Description

The Manager, Behavioral Data Strategy is part of the Communications business unit and sits within the strategy center of excellence (Central Strategy). You will have the opportunity to provide strategic insights, strategy support, and subject matter expertise across different brands within the entire roster of Communications agencies (advertising, PR, branding, medical communications). The Central Strategy team is composed of team members that are geographically dispersed and, as such, this role can be based anywhere and will be full-time remote.

JOB SUMMARY

We're seeking a forward-thinking professional who excels at blending data analysis with behavioral science to solve complex client challenges. In this role, you'll translate data into compelling narratives, leverage AI to uncover deeper insights, and design innovative solutions that drive growth. Success here requires both analytical rigor and strategic creativity.

JOB RESPONSIBILITIES

• Data Analysis & Insights Generation: Perform data analyses to extract actionable insights, transforming raw numbers into client-ready opportunities.
• AI Integration: Use AI tools and methodologies to enhance behavioral strategies and amplify the impact of data findings.
• Behavioral Science Application: Implement advanced behavioral principles to ground client recommendations in real human behavior.
• Predictive Analytics: Weave predictive insights into new business proposals and client deliverables to showcase value and differentiation.
• Data Visualization: Transform dense, disjointed data into high-impact visuals that instantly resonate.
• Integrated Strategy: Combine data insights and behavioral science frameworks into cohesive, high-impact insights that see the "why" behind the numbers.
• Collaboration: Collaborate with different teams to understand objectives, translate data into bigger insights, and provide relevant implications.
• Solution Design: Opportunistically identify new methods, products, or services that address client challenges and propel business growth.
• Thought Leadership: Develop content (articles, presentations, white papers) highlighting our expertise in predictive storytelling and behavioral insights.

YOU ARE:

• An innovative thinker who prides yourself on devising inventive solutions to even the most arduous problems.
• Fascinated by human behavior.
• Comfortable with ambiguity, and happy to both crunch numbers AND talk about their implications for a client's business challenge.
• Curious and drawn to new ideas, especially offbeat or contrarian points of view.
• A believer that conformity is synonymous with mediocrity. You enjoy throwing down a challenge to existing thinking, and don't take it personally when others return the favor.
• Versatile, optimistic, collaborative, and energetic.
• A little quirky... and totally okay with that.

YOU BRING:

• Education: Bachelor's degree in Data Science, Statistics, Computer Science, Economics, or a related field. A master's degree is a plus.
• Experience: 5 years of experience in a data analyst or related role.
• Technical Skills:
  1. Advanced proficiency in SQL for querying databases.
  2. Strong knowledge of Python, R, or similar programming languages for data analysis.
  3. Expertise with visualization tools (e.g., Tableau, Power BI, or equivalent).
  4. Familiarity with AI platforms and methodologies, plus a knack for turning technical outputs into provocative insights.
  5. Familiarity with big data technologies (e.g., Hadoop, Spark) is a plus.
  6. Strong Excel skills, including advanced functions and pivot tables.
  7. Familiarity with and interest in behavioral science principles.
• Soft Skills:
  1. Excellent problem-solving and critical-thinking abilities.
  2. Strong written and verbal communication skills.
  3. Ability to manage multiple tasks in a fast-paced environment.
  4. Strong attention to detail and organizational skills.

The annual base salary for this position ranges from $100,000 - $110,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Syneos Health Communications? We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.