Marketing Inside Sales Representative

Thompson Machinery
United States, Tennessee, La Vergne
Apr 19, 2025
Marketing Inside Sales Representative ABOUT THE COMPANY At Thompson Machinery, we offer a unique opportunity for candidates to join our team as a Caterpillar equipment dealer, serving the middle and west Tennessee and northern Mississippi regions since 1944. As industry leaders, we take pride in delivering exceptional equipment solutions to a diverse range of sectors, including construction, forestry, mining, agriculture, and more. As a total equipment solution provider, we extend our expertise to cater to trucking, power generation, and marine businesses. We value the relationships we build with our customers, employees, and the communities we serve. Beyond our business endeavors, we actively engage in philanthropic efforts and community initiatives, making a positive impact on society. As part of our team, candidates will have the opportunity to be a part of an organization that prioritizes customer satisfaction, excellence in service, and community growth. If you are seeking a fulfilling career with a company that values its employees and strives to make a difference, Thompson Machinery is the ideal place to realize your potential and achieve professional success. JOB PROFILE We are seeking a motivated and results-driven Marketing ISR to join our team. The ISR will play a crucial role in lead generation, responding to inquiries from website forms and supporting marketing campaigns. The ideal candidate will have excellent communication skills, a strong understanding of sales processes, and experience working with CRM systems (specifically Microsoft Dynamics). Responsibilities: Generate leads through various channels, including outbound and inbound phone calls, website forms, and email campaigns. Respond promptly to all leads received via website forms, ensuring a positive customer experience. Qualify leads based on established criteria and pass them on to the appropriate sales team members through Microsoft Dynamics CRM. Re-establish, qualify, and maintain contact with small- to medium-sized customers to increase sales of parts and service solutions and to sell equipment to retail customers. Collaborate with marketing teams to support campaigns and promotions. Demonstrated ability to quickly learn and understand all product divisions, while effectively collaborating with all levels of the organization to drive strategic initiatives and achieve business goals. Maintain accurate records of leads, interactions, and progress in Microsoft Dynamics CRM. Work closely with sales and marketing teams to optimize lead funnel and conversion rates. Measure success in lead generation, including tracking key performance indicators (KPIs) that reflect the effectiveness of your efforts. Provide regular reports on lead generation and conversion metrics. Continuously improve knowledge of our products and services to effectively communicate with potential customers. Participate in Teams meetings and training sessions. Qualifications: Bachelor's degree in Marketing, Business, or related field preferred. Proven experience in lead generation or inside sales. Familiarity with CRM systems, particularly Microsoft Dynamics. Excellent communication skills, both written and verbal. Strong organizational skills and attention to detail. Ability to work independently and as part of a team. Result-oriented, self-directed with strong organizational and analytical skills. Excellent communication and presentation skills, with the ability to handle multiple initiatives simultaneously. Possess a high degree of professionalism, adaptability, and integrity. High degree of proficiency in Microsoft Excel and Word is a must. Positive attitude and willingness to learn. If you are a self-motivated individual who thrives in a fast-paced environment, we encourage you to apply. Join our team and contribute to our company's growth! Thompson Machinery offers competitive salaries and a complete benefits package. Compensation for this position will be commensurate with the candidate's experience and background. Thompson Machinery is an equal opportunity employer: Minorities/Women/Veterans/Disabled. Apply Now Listing is current as of Apr 22, 2025 04:45 AM