Manager, Consumer Insights

Red Bull North America
United States, California, Santa Monica
Mar 21, 2025
Brand Marketing at Red Bull North America is where the Consumer Insights team is situated, and the hub of marketing insights and strategy across the US business is formed by it. A simple but impactful mission is held by our team-to be the voice of the consumer and spotlight opportunities focused on growth. Reporting to the Director, Consumer Insights, a custom research expert with a passion for insights storytelling and data analysis will be required, and motivation will be derived from connecting dots and driving the business forward. Analytical storytelling abilities and strategic laddering of insights up to business opportunities are required. A focus on people management and relationship building, informally through multiple teams throughout Red Bull's organization, will also be required. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 3-5 years of Insights experience should be possessed, either from vendor- or client-side roles, with a strong foundation in custom qualitative and quantitative research. Expertise in PowerPoint and Excel should be demonstrated, along with proficiency in SPSS and navigating crosstab tools. Experience with Tableau or other data analysis/visualization software is considered a plus. Professionalism and the ability to communicate ideas to stakeholders across Marketing functions should be exhibited. Outstanding project management experience should be demonstrated in managing a pipeline of insights plans and insights vendors. An entrepreneurial spirit that is energized by finding new areas across the company where insights can grow the business should be possessed. Travel 10-20% Permanent Benefits eligible