Advanced Ad Account Specialist - Ad Sales

Spectrum Reach, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

The Advanced Account Specialist is a key partner providing pre- and post-sale support for the Programmatic Sales and Account Management team participating in client partnerships within Spectrum Reach. While efficiently communicating cross functionally, this position will execute and partner with Sales and Account Management as they monitor and build the programmatic accounts to ensure the proper elements are received and executed as intended. They will ensure accuracy and communicate with the Ad Operations and Product Management Team about optimization, resolve any concerns around implementation, technology pacing and performance based on the campaigns that have been escalated from the Sales team. They will provide post-campaign reporting and analysis to the Sales department as well as serve as a cross functional liaison; owning the relationship between Sales and Fulfillment, Finance and Operations teams for accounts that require an escalation path.

BE PART OF THE CONNECTION

• For programmatic campaign needs, partner with multiple cross functional teams to pull information from the Client Needs Analysis and work with Account Managers and Account Executives to understand client marketing objectives to partner on programmatic recommendations as part of the larger overall multiscreen campaign.
• Manage the campaign from start to finish and oversee campaign accuracy and performance. This includes deal intake accuracy, proper traffic implementation, reporting delivery, pacing and that KPIs are aligned with expectations.
• Show solid understanding of product capabilities and be able to maximize inventory usage to ensure proposal delivery.
• Liaison with key cross functional partners (Ad Operations, the Product team, and Yield Management) to institute optimization tactics and campaign compliance as well as communicate changes, enhancements, and progress to AE's and clients where necessary.
• Partner with Account Managers to review and evaluate campaign effectiveness, driving account strategy for retaining clients and positioning new business.
• Partner with Account Managers as a resource to troubleshoot and ensure that campaigns are set up correctly to deliver accurately.
• Work cross functionally with Traffic/Operations team to ensure correct fulfillment, tagging strategy has been implemented and provide optimization strategy according KPI's.
• Perform other duties as assigned.

WHAT YOU'LL BRING TO SPECTRUM

Required Qualifications:

• Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view-ability to craft and tell a compelling story
• Effective communication skills and attention to detail in a faced paced sales environment
• Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies
• Ability to decipher between client needs, for example, 'branding' campaigns VS 'call to action' and the difference between those schedules
• Familiarity with writing rationales and/or agency POVs ("point of views"
• Demonstrated understanding of reach and frequency when measuring campaign
• An analytical mindset that identifies solutions based in data
• Ability to back-up work and have good logic to creating schedules

• Strong brand, product, integrated marketing and/or advertising sales marketing experience - 3+

Preferred Skills/Abilities and Knowledge

• Knowledge of Programmatic, digital solutions, and advanced advertising products
• Clear knowledge of media terms as well as media formulas & calculations.
• Previous experience supporting a team of Sales, advertising, or marketing professionals
• Previous experience in an Ad Agency, Media, and/or Ad Sales
• Experience and strong knowledge of SSP platforms

Education:

Bachelor's degree or equivalent work experience

SPECTRUM CONNECTS YOU TO MORE

• Learning Culture: We invest in your learning through 160+ hours of training, hands-on experience, and mentoring to advance your skills
• Dynamic Growth: We invest in your learning, and provide paid training and opportunities to move up and around the company
• Competitive Pay: Generous starting pay
• Total Rewards: See all the ways we invest in you-at work and in life

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