Retail Communications Consultant

• Serves as editor-in-chief for the weekly newsletter for the Retail Bank, ensuring its efficacy as the central content tool for organization.
• Manages editorial calendar, balancing communications for greatest effectiveness.
• Consults with partners to establish the communication strategy for key business changes and strategic initiatives within or impacting the Retail and Small Business segment to support successful change execution.
• Manages creation and distribution of messaging, as needed, for colleague communications through targeted emails, enterprise-wide emails, intranet articles, presentations, FAQs, talking points, key messages, scripts, videos, etc.
• Designs and develops supporting visual aids, as needed, to further communication awareness and understanding (e.g., infographics, videos, banners, logos, presentation slides).

• Serves as a trusted communications advisor and consultant to key stakeholders and peers, providing guidance and developing strategic communication plans to help them meet desired goals.
• Represents Retail communications on cross-functional project committees and workstreams, serving as strategic communications subject matter expert; provides feedback on the needs and issues of the audience to influence deliverables.
• Identifies opportunities where communications can help advance strategy, initiate change, address issues or strengthen alignment or collaboration and deliver communication programs/messages to achieve goals.
• Understands the communications needs of various internal audiences; develops, executes, and evaluates key employee communications strategies, programs, messaging frameworks, that are impactful and lead to desired outcomes.
• Serves as backup for the Manager of Retail Communications and Knowledge Management.

• Oversee the strategy, governance and maintenance for content management systems (CMS) used for internal communications.
• Ensure the CMS is optimized for user experience and supports the organization's communications needs.
• Drives new approaches to deliver communications in more efficient and effective ways by challenging processes and recommending new approaches.

• Monitor and evaluate the effectiveness of internal communication efforts and recommend improvements based on feedback and analytics.
• Provide regular reports and insight to leadership on communication performance.
• Use data to identify trends and recommend improvements to internal communication strategies.
• Develop and implement metrics to measure the impact of communication initiatives.

About Comerica
We know our employees are critical to our overall success and we are dedicated to investing in their future. One of the ways we do this is to offer a comprehensive Total Rewards package designed to recognize and reward individual performance, as well support health, well-being, development and security for our colleagues and their family. Total Rewards consists of cash compensation, development and flexible benefit programs designed to meet individual needs today and in the future. Your salary will be commensurate with your work experience and our programs are reviewed regularly to ensure each remain competitive. We are proud to offer benefits such as health and welfare programs, strong retirement benefits, and generous paid time off programs. You and your eligible family members, including domestic partners and their children, can participate in medical, dental, and vision benefits, 401(k) and pension, income protection benefits such as life insurance, AD&D, and supplemental health programs to offset unexpected health care expenses. We also have a variety of time off programs for things like vacation, sick time, disability, and parental leave. Eligibility for some programs varies based on employment status and tenure.

Upon offer, Comerica conducts a comprehensive background and fingerprint check.

NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.

Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned into three major business segments; the Commercial Bank, the Retail Bank, and Wealth Management. Comerica's colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.

Comerica is proud to be an Equal Opportunity Employer - veterans/individuals with disabilities, committed to workplace diversity.