DIGITAL MEDIA SPECIALIST - CPD

JOB ANNOUNCEMENT

DIGITAL MEDIA SPECIALIST-CPD

Chicago Police Department

Communications/News Affairs

Number of Positions: 3 (Additional vacancies possible pending budget approval)

Starting Salary: $86,520/YR

Please note, all positions with the City of Chicago close promptly at 11:59pm C.D.T. Applications for this position will be accepted from April 14, 2025, until 11:59 pm CDT on May 12, 2025. No exceptions will be made.

Under direction, the class develops, implements, and promotes a digital communication strategy to support the Chicago Police Department's initiatives and public safety messaging campaign and performs related duties as required

ESSENTIAL DUTIES

• Develops and maintains an understanding of overall public safety strategic objectives in order to create comprehensive digital concepts, materials and messaging
• Develops daily, weekly and monthly digital communication plans for all police districts as well as the department's centralized social media accounts
• Monitors and creates content for standard social media platforms (e.g., Facebook, Instagram, Twitter, YouTube, Snapchat, and blogging) fostering direct and positive relationships with the community
• Maintains a content calendar for key social media initiatives and implements campaigns to build the department's communication efforts with the community
• Prepares visual presentations, marketing collateral and web graphics that improve the overall ability of the department to strategically communicate its mission, programs and emergency information to the public
• Develops promotional strategies for getting the department's message on crime and crime prevention and other initiatives to the community
• Researches and responds to complex media inquiries on a variety of public safety policing matters
• Coordinates production of weekly video series promoting police work in the community by identifying content and coordinating the work of staff engaged in the production of videos
• Acts as a liaison with the Mayor's Office to strategically plan and disseminate inter-departmental outreach to maximize audience reach
• Ensures copyright compliance of all online content
• Supports live events and launches on social media platforms
• Responds verbally and in writing to atypical or complex complaints and inquiries from the public
• Keeps abreast and maintains current digital and social media best practices and policies and adapts and evaluates activities across multiple platforms
• Tracks and analyzes key analytics and metrics to produce reports for key stakeholders that cover campaign effectiveness, engagement and general trends and makes recommendations to policy initiatives to improve efficiency
• Reviews, edits and approves content submitted by departmental personnel to be posted onto Intranet and Internet websites for accuracy, as required

Location: Office of the Superintendent- Office of the Commissioner

Address: 3510 S. Michigan

Days: Monday - Friday

Hours: 10:00am-6:00pm (hours adjusted)

THIS POSITION IS IN THE CAREER SERVICE

Minimum Qualifications:

Graduation from an accredited college or university with a Bachelor's Degree in Journalism, Marketing, Communications, English or a directly related field, plus five years of public relations, digital/social media, marketing or communications work experience; or an equivalent combination of education, training and experience

Note: At the Time of Interview:

**REQUIRED PHOTOGRAPHIC PORTFOLIO AT THE TIME OF INTERVIEW**

Applicants will be required to bring a portfolio sampling previous social media work at the time of interview. All portfolios submitted in consideration for employment must comply with the following criteria:

1. The portfolio may either be a previous professional project, academic portfolio, or freelance work.
2. Each portfolio submitted must have a minimum of six examples. Preferred examples include original photography work and previous content generated for social media platforms.
3. All examples must be original and free from copyright.

If an applicant chooses to submit a portfolio containing confidential or privileged information, the applicant must identify the steps taken (redactions, name changes, or consent from the client or employer) to preserve the confidential or privileged nature of the images. Please note, submissions will not be returned."

Selection Criteria

This position requires applicants to complete an interview. The interviewed candidate(s) possessing the qualifications best suited to fulfill the responsibilities of the position, based on the oral part of the interview will be selected.

Preference will be given to candidates possessing the following:

• Previous experience creating an organization wide social media and digital strategy to further operational goals.
• Proficiency understanding and acting upon trends and analytics generated by social media platforms.
• Previous experience with recruitment campaigns or lead generation through social media platforms.
• Previous experience creating content for distribution across multiple social media mediums.
• Previous experience coordinating digital communications across multiple stakeholders to ensure continuity of messaging.
• Previous experience in digital communications for law enforcement and/or government agency.
• Knowledge of Adobe Suite for graphic creation.
• Basic photography and videography knowledge.

ALL REFERENCES TO POLITICAL SPONSORSHIP OR RECOMMENDATION MUST BE OMITTED FROM ANY AND ALL APPLICATION MATERIALS SUBMITTED FOR CITY EMPLOYMENT.

The City of Chicago is an Equal Opportunity and Military Friendly Employer

City of Chicago

Brandon Johnson, Mayor

Please note, all positions with the City of Chicago close promptly at 11:59pm C.D.T. Applications for this position will be accepted from April 14, 2025, until 11:59 pm CDT on May 12, 2025. No exceptions will be made.