Senior / Associate Manager, Sweets Brand Equity & Activation Marketing

Senior / Associate Manager, Sweets and Refreshments Brand Equity & Activation Marketing

Location: Hershey, PA (Hybrid)

The Senior / Associate Manager, Sweets and Refreshments Brand Equity & Activation Marketing will have responsibility for specific projects and activities in support of our Sweets and Refreshments brands (Jolly Rancher, Twizzlers, Shaq-a-Licious, and Ice Breakers), including media, creative, design, and program/innovation activation and tracking. The job requires strategic skills, leadership, and a developed set of marketing and general management skills that can translate into successful short and long-term sales, profit, and share results.

The Senior / Associate Manager, Sweets Brand Equity & Activation Marketing must be effective at:

• Developing and presenting recommendations to management
• External and internal analytical assessments of the business environment, competitors, customers and market trends, and implications to their business
• Overall business knowledge and holistic general management approach
• Demonstrated leadership skills to drive coordination with other functional areas
• Leading cross-functional teams to commercialize innovation, promotions, design changes, media, etc.)
• Partner with our Sales organization to develop sales communications
• Strong verbal and written communicator to wide breadth of audiences
• Learning agility

Requirements

• At least 3 years of progressive experience in marketing, brand management, or product management in the consumer-packaged goods industry, preferably in a food category