Associate Ecommerce Manager - Georgia

Rocky Brands
United States, Ohio, Nelsonville
Apr 17, 2025
Description Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well-recognized brand names. The Associate Ecommerce Manager is responsible for the planning, execution, analysis and reporting of a rapidly growing direct-to-consumer ecommerce site(s) in an effort to drive revenue through compelling product and brand storytelling and capture maximum margin through smart merchandising and efficient operations. Essential Duties and Responsibilities Manage a rapidly growing direct-to-consumer ecommerce website(s) by collaborating with the greater ecomm and brand teams to maximize the online shopping experience. Create compelling content, optimize site merchandising, execute user experience enhancements, conduct reporting and actively project manage related activities. Work closely with Customer Service team leads to communicate new product launches, and promotional activities. Assist in coordination of third-party drop-ship function. Partner with third party vendors and agencies to maintain, update, and optimize both the front and back-end of the ecommerce site. Assist in development of seasonal and yearly ecommerce calendars in alignment with overall brand initiatives. Load products, optimize PDPs, collaborate with marketing and execute all general day-to-day ecommerce activities. Assist with non-ecommerce specific marketing and brand building activities as required Analyze site performance metrics and user behavior to inform optimization efforts and support data-driven decision making Manage ecommerce-related projects from conception to execution, ensuring timely and effective delivery of initiatives Qualifications Bachelor's degree (Preference in Marketing/Analytics/Business Management). A minimum of 2 years in a product-based ecommerce environment. Understanding of ecommerce KPIs and what drives the metrics. Additional Candidate Qualifications: Experience working in ecommerce or digital marketing, experience in the footwear or apparel industry is preferable. Knowledge of the work, hunt, farm/ranch, fishing and/or outdoor markets preferred but not required. Experience with email marketing systems. Experience with Demandware/SF Commerce Cloud/Shopify Experience with Google Analytics and knowledge of how to action on platform insights. Project management experience. Strong communication and presentation skills. Interest in and passion for the footwear and retail industry. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)