Coordinator, Social Media

ArchWell Health is seeking a Social Media Coordinator to support our high-growth business. This role will be a key contributor to maintaining ArchWell Health's positive brand image and engaging customers through social media. The ideal candidate will be eager to use ArchWell Health brand standards to create compelling content, collaborate with internal stakeholders on marketing initiatives and use data driven tactics to drive engagement.

Duties/Responsibilities:

• Execute social media strategy and campaigns to build brand awareness, engage prospective members and their families, and advance business objectives

• Manage and publish content via social media management software on a calendar schedule disseminated across multiple social media platforms, including but not limited to: Facebook, LinkedIn, Instagram, X and Youtube

• Monitor content and community engagement to ensure proper messaging and brand integrity
• Stay on top of trends and make recommendations to help drive engagement and growth
• Collaborate with the Marketing and Communications team to support marketing campaigns around key enrollment periods

• Collaborate with cross-functional stakeholders to maintain a relevant and engaging content calendar to promote ArchWell Health's value propositions
• Provide ad hoc support to teams' and colleagues' marketing and advertising needs

Required Skills/Abilities:

• Ability to manage, organize, and monitor content across various platforms to ensure proper community engagement

• Knowledge of multiple social media platforms and how to leverage each for maximum impact

• Strong organizational skills with impeccable attention to detail

• Ability to prioritize and understand business needs during various stages of development

• Exceptional verbal and written communication skills

• Proficiency with social media publishing and monitoring tools

• Knowledge of analytics and metrics around how to measure the success of social media campaigns
• Understanding of general marketing tactics

Education and Experience:

• Bachelor's degree in communications, marketing, or related field preferred, or equivalent experience

• Minimum of one to three years of experience managing professional social media content strongly preferred

• Experience leveraging tools to curate and plan social media content

• Experience with engaging in a B2C (business to consumer) organization or firm over social media channels in a professional setting preferred

ArchWell Health is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification.