Field Marketing Manager - US Remote

ANSYS
United States, Pennsylvania, Canonsburg
May 01, 2025
Requisition #:16736 Our Mission: Powering Innovation That Drives Human Advancement When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. Innovate With Ansys, Power Your Career. SUMMARY The Field Marketing Manager is responsible for driving business growth, account expansion, and market differentiation within a designated region by developing and executing strategic, data-driven marketing initiatives. This role focuses on accelerating demand through a range of programs-including virtual hands-on workshops, regional campaigns, and high-impact events-tailored to engage key personas across the customer journey. This is a highly collaborative position requiring strong alignment with sales, product marketing, and other cross-functional stakeholders to drive account penetration, product adoption, and industry influence. RESPONSIBILITIES Own and execute impactful regional marketing programs-including virtual workshops and regional campaigns-designed to engage users, key decision-makers, and influencers across the customer journey. Develop and implement strategic marketing plans, delivering scalable, insight-driven, and personalized campaigns to drive account penetration, pipeline growth, and product adoption (e.g., through programmatic ABM strategies). Design and lead virtual hands-on workshops and persona-specific engagement programs, owning both the overarching program strategy and end-to-end project execution-including planning, cross-functional coordination, logistics, and timely delivery-to accelerate demand for our solutions. Collaborate closely with cross-functional teams, including sales, product marketing, and corporate marketing, to ensure strategic alignment, drive account engagement, and deliver cohesive, high-impact programs. Manage the field marketing budget responsibly, maximizing impact through strategic allocation of resources, and continuously evaluating campaign effectiveness using data-driven insights to optimize ROI and inform future investments. Stay informed on industry trends and ABM best practices, consistently bringing forward innovative ideas and solutions to scale performance and enhance marketing effectiveness. MINIMUM QUALIFICATIONS Bachelor's degree from an accredited college or university required. A minimum of 5 years of experience related to B2B marketing, virtual event/event management or similar role. Demonstrates a deep understanding of field marketing and programmatic account-based marketing. Excellent communicator with the ability to effectively collaborate across multiple teams/functions, build organizational support, and work closely with sales teams to align marketing strategies and drive results. Experience with marketing automation systems to successfully run campaigns Self-motivated with a high level of personal accountability and the ability to work independently while also effectively collaborating with cross-functional teams. Strong analytics, reporting, and written communication skills Rigorous attention to detail and focus on quality of deliverables PREFERRED QUALIFICATIONS An MBA or other advanced degree is a plus. Experience in B2B and B2C demand generation environment preferred Ability to travel up to 25% Ability to earn trust through performance and relationship-building Prior experience working in a technical business setting with engineers or in engineering simulation is a plus Ability to manage multiple, concurrent projects in fast-paced, high-energy environments, demonstrating strong organizational and problem-solving skills while maintaining focus on quality and detail. Ability to handle client-facing environments and adapt to real-time changes during event setup and execution, while maintaining professionalism and ensuring successful outcomes. At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement Our Commitments: Amaze with innovative products and solutions Make our customers incredibly successful Act with integrity Ensure employees thrive and shareholders prosper Our Values: Adaptability: Be open, welcome what's next Courage: Be courageous, move forward passionately Generosity: Be generous, share, listen, serve Authenticity: Be you, make us stronger Our Actions: We commit to audacious goals We work seamlessly as a team We demonstrate mastery We deliver outstanding results VALUES IN ACTION Ansys is committed to powering the people who power human advancement. We believe in creating and nurturing a workplace that supports and welcomes people of all backgrounds; encouraging them to bring their talents and experience to a workplace where they are valued and can thrive. Our culture is grounded in our four core values of adaptability, courage, generosity, and authenticity. Through our behaviors and actions, these values foster higher team performance and greater innovation for our customers. We're proud to offer programs, available to all employees, to further impact innovation and business outcomes, such as employee networks and learning communities that inform solutions for our globally minded customer base. WELCOME WHAT'S NEXT IN YOUR CAREER AT ANSYS At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively, we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost. Ready to feel inspired? Check out some of our recent customer stories, here and here. At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics. CREATING A PLACE WE'RE PROUD TO BE Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: Newsweek's Most Loved Workplace globally and in the U.S., Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, and U.K.). For more information, please visit us at www.ansys.com Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics. Ansys does not acceptunsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity. #LI-EG2 #LI-Remote