DIRECTOR of BUSINESS DEVELOPMENT

The Director of Business Development oversees the provision of Sales, Marketing, and Customer Service activities within the Marketing Department. The Director of Business Development is responsible for achieving the desired utilization of the organization's continuum of care through the effective application of marketing principles and methods.

As a member of the facility management team, the Director of Business Development is actively involved in discussions related to a wide variety of facility issues including, but not limited to, strategic planning, potential growth opportunities, future projects, changing in programing/protocols, recruitment, and retention.

The Director of Business Development is responsible for the facility's strategic marketing plan, enhancing the facility's brand/image, management of all sales and business development activities and maintaining an active and productive working relationship with internal departments and communicates issues or potential problems proactively, especially with CEO and Director of Admissions/Intake.

Hours are based on departmental, and facility needs and may include day, evening, and weekend hours, as directed by the CEO/Managing Director.

About Hill Crest Behavioral Health

Hill Crest Behavioral Health Services is a robust, free-standing psychiatric hospital offering dedicated services to adolescents and adults from the surrounding Birmingham community. With an average census of 150 patients, Hill Crest features acute inpatient, residential, and group home settings.

Much more is available online at: https://hillcrestbhs.com/

• We do not treat medically compromised individuals beyond our scope of care.
• We currently treat:
  • Acute Adults
  • Acute Adolescents
  • Forensic Adult Males
  • Residential Males and Females

Hill Crest Behavioral Health offers comprehensive benefits for the position, such as:

• Challenging and rewarding work environment
• Competitive Compensation & Generous Paid Time Off
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• SoFi Student Loan Refinancing Program
• Career development opportunities within UHS and its 300+ Subsidiaries!
• More information is available on our Benefits Guest Website: benefits.uhsguest.com

What do our current staff value at Hill Crest & UHS?

A safe and supportive environment that puts patient care first and values our employees. One of the most rewarding aspects of working at Hill Crest is providing excellent care, comfort, and security to the patients and families you treat, at their most vulnerable times. You are never alone, as you are part of a large, nationwide network of peers and leaders that educate the field, routinely exchange ideas, and review current topics within the industry. We are proud of our robust continuing education options and opportunities for skills diversification and career advancement with UHS. We want to help you succeed and grow in your profession and enjoy a sense of belonging and trust that comes through your expanding experience. At UHS, you have a voice.

About Universal Health Services

One of the nation's largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (NYSE: UHS) has built an impressive record of achievement and performance. Growing steadily since its inception into an esteemed Fortune 300 corporation, annual revenues were $15.8 billion in 2024. During the year, UHS was again recognized as one of the World's Most Admired Companies by Fortune; and listed in Forbes ranking of America's Largest Public Companies.

Headquartered in King of Prussia, PA, UHS has approximately 99,000 employees and continues to grow through its subsidiaries. Operating acute care hospitals, behavioral health facilities, outpatient facilities and ambulatory care access points, an insurance offering, a physician network and various related services located all over the U.S. States, Washington, D.C., Puerto Rico and the United Kingdom. www.uhs.com

DIRECTOR OF BUSINESS DEVELOPMENT

Qualifications

Education: Bachelor's degree in marketing, business or related field required. Masters of Business Administration or related field highly preferred. Experience may be evaluated on a case-by-case basis in lieu of a degree.

Experience: Prior marketing and/or sales experience within a behavioral healthcare setting preferred. Five years minimum experience in organizational communications, referral development, workshop planning, sales management, and physician relationships preferred.

Licensure/Certification: Must possess a valid Driver's License

Knowledge: Prefer knowledge of the Alabama behavioral health marketplace, insurance plans, target markets and referral sources, psychiatric and chemical dependency treatment, and age-specific programming. Must possess demonstrated superior leadership abilities and excellent written and oral communication skills; knowledge of and skills in application of marketing principles including product, placement, pricing and promotion as well as management of sales, advertising, social media, online presence and, public relations resources; creativity and flexibility; skills in data collection and analysis, interpretation, application and, evaluation; strategic planning skills; record of adherence to deadlines; customer service skills; teaching or training skills; willingness to travel, including overnight travel as required.

Essential Functions:

Sales/Account Management

1. Strategically analyzes and designates target markets for account managers and territory/account assignments, considering the strengths and weaknesses of each account manager. Ensures that expertise and personal styles of team members are insightfully matched to prospective referral sources.
2. Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
3. Leads and oversees the development and growth of profitable new business opportunities. Develops and implements marketing strategies to assist the facility in meeting business objectives.
4. Monitors the performance of each account manager against departmental goals. Assists account managers in developing individual sales plans, territory management and routing schedules.
5. Acts as a resource to marketing team members and department managers.
6. Accompanies each account manager on a minimum of a quarterly basis, or more often as needs arise, to assess selling techniques, document outcomes, provide constructive feedback, retrain, and redirect, as needed.
7. Holds regularly scheduled, agenda-driven sales meetings that are responsive in content to account managers' needs; invites other appropriate staff to serve as resources.
8. Assists account managers in making calls, including probing for information, and procuring commitment from prospective referral sources to use facility's services.
9. Conduct ongoing in-service education and training in the areas of Sales Excellence, messaging, account management, messaging, service recovery, customer service, computer systems, time management and business development strategy.
10. Regularly analyzes results of referral development calls, evaluates, and prioritizes referral targets and modifies strategies as needed.
11. Develops, implements, and monitors the strategic plan and updates periodically to evaluate goals to plan.
12. Prepares marketing department monthly operating report, inclusive of all required components; utilizes report to monitor success of efforts and to develop and implement corrective action plans, when necessary. Consistently submits accurate, comprehensive reports to required individuals in a timely manner.
13. Adjusts marketing plans to target specific payers and referral sources. Targets specific patient populations needed for bed capacity.
14. Works with appropriate leadership team members to regularly obtain and effectively analyze and communicate available clinical outcome and patient satisfaction data.
15. Conducts periodic market needs analysis to assist in developing new services to proactively meet the changing needs of market(s) served and makes recommendations to CEO and Leadership team regarding competitive trends.
16. Makes contacts with referral sources and establishes appropriate professional relationships with potential and current referral sources. The Director of Business Development is expected to maintain a personal "book of business" and make a minimum of 25 face-to-face field-based contacts weekly, exclusive of field coaching ride-a-longs.
17. Routinely communicates with referral sources regarding satisfaction level with treatment at the facility.
18. Works with appropriate corporate resources to continually develop, distribute, obtain, and effectively communicate Referral Source Satisfaction Surveys and resulting feedback.

Market/Program Knowledge

1. Develops and maintains comprehensive knowledge of each of the facility's programs and services, including Inpatient, Residential and Outpatient programs, the assessment process and transportation services.
2. Develops and maintains a comprehensive knowledge of the facility's admission criteria and exclusionary criteria as it applies to inpatient, residential and outpatient programs.
3. Develops and maintains an understanding of voluntary and involuntary admissions status and the facility's procedures regarding processing these admissions.
4. Regularly attends in-services and program development meetings held by the clinical staff to remain informed of current program issues and programmatic changes or updates.
5. Develops and maintains a current knowledge of general economic and business status of the behavior healthcare market within the Alabama marketplace and provides management with relevant information and strategic plans, as appropriate.
6. Maintains and regularly updates analysis of facility's competitors within the Alabama, including programs, bed availability, SWOT, go-to-market strategy, and parent company, if applicable.
7. Maintains knowledge of the status of UHS-facilities within the Alabama including programs, bed availability, SWOT, and go-to-market strategy.
8. Maintains a general working knowledge of the target markets utilized for referrals, as well as comprehensive knowledge of the status of specific target markets.

Community Relations and Marketing

1. Proactively identifies trends and changes in the marketplace and demand for specific niche programs and incorporates these findings into product development and marketing strategies.
2. Effectively utilizes all marketing means and resources, including market intelligence, referral patterns, research and analysis, sales, advertising, and public relations.
3. Participates in the conception and development of various referral source campaigns including, but not limited to print, direct mail, collateral, advertising, social media, and web targets.
4. Follows UHS Corporate Media Policy with regards to calls from news media and requests for interviews. Maintains positive relationships with media. Responds promptly and appropriately to community or press inquiries, keeping the necessary management and corporate media team informed of these events and seeks and follows the necessary direction in responding. Instructs staff regarding proper disposition of public and press inquiries.
5. Effectively utilizes other methods of advertising based on marketing analysis and consumer response to each medium.
6. Demonstrates sophisticated or advanced understanding of factors affecting sales results and effectively incorporates these into strategic plans.
7. Demonstrations exceptional creativity and resourcefulness in developing messaging, news releases, print and collateral material.
8. Develops and coordinates hospital publicity program. Volunteers to make public presentations or carry out similar functions in support of hospital's goals. Become actively involved in strategically focused community and professional organizations on behalf of the facility.
9. Develops and implements programs, projects and activities that enhance the community's positive perception of the organization and services; demonstrates ability to use press releases, seminars, open houses, community education programs, health fairs, etc., as strategic tools.
10. Engages organization's staff in image-building efforts; effectively identifies and utilizes talents of staff in public relations activities.

Managed Care/Budgets

1. Coordinates with the Regional Director of Managed Care for all managed care negotiations and rate increases each year. Maintains awareness of facility's rates for services provided and provides useful input to CEO and CFO regarding pricing.
2. In concert with facility's CEO and CFO, proactively identify opportunities for enhanced pricing of services and develops, negotiates, and executes payer contracts.
3. Serves as the liaison, under the direction of the CEO and CFO, between the facility and payer entities and in a manner consistent with corporate expectations.
4. Ensures business office has up-to-date payer information necessary to bill for services rendered and assists in the maintenance of the contract status log for use by administration, business office and case management.
5. Under the direction of the CEO and CFO assists patient accounting with payment issues utilizing payer contacts on behalf of the facility and serves as the liaison between payers and the facility for on-site visits, problem resolution and development of future business.
6. Develops budget and annual business plan in cooperation with CEO and CFO.
7. Prepares and monitors the annual marketing department budget and develops controls to maximize spending and minimize expenses.

Environmental Conditions: Possible exposure to psychiatric patients who may exhibit violent/aggressive behavior; potential exposure to communicable diseases, blood/body fluids and other hazardous waste.

Physical Requirements: The physical requirements described here are representative of those that must be met by an employee to successfully perform the functions of this job in a general office environment.

This job description in no way states or implies that these are the only duties to be performed by this employee. The Director of Business Development will be required to follow any other instructions and to perform any other duties as requested by the CEO.

EEO Statement

All UHS subsidiaries are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. UHS subsidiaries are equal opportunity employers and as such, openly support and fully commit to recruitment, selection, placement, promotion and compensation of individuals without regard to race, color, religion, age, sex (including pregnancy, gender identity, and sexual orientation), genetic information, national origin, disability status, protected veteran status or any other characteristic protected by federal, state or local laws.

We believe that diversity and inclusion among our teammates is critical to our success.

Avoid and Report Recruitment Scams

At UHS and all our subsidiaries, our Human Resources departments and recruiters are here to help prospective candidates by matching skill set and experience with the best possible career path at UHS

and our subsidiaries. During the recruitment process, no recruiter or employee will request financial or personal information (e.g., Social Security Number, credit card or bank information, etc.) from you via email. Our recruiters will not email you from a public webmail client like Hotmail, Gmail, Yahoo Mail, etc.

If you suspect a fraudulent job posting or job-related email mentioning UHS or its subsidiaries, we encourage you to report such concerns to appropriate law enforcement. We encourage you to refer to legitimate UHS and UHS subsidiary career websites to verify job opportunities and not rely on unsolicited calls from recruiters.