Web Specialist

As one of the world's leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We've been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on all continents.

Bruker Nano Surfaces & Metrology (BNSM) manufactures and sells high-end instrumentation that enables our customers to push the boundaries of science through cutting-edge research. We offer a broad range of technologies and solutions for an even broader range of applications and markets; from two-photon fluorescence microscopes to bench-top mechanical testers, from atomic force microscopes to optical profilometers.

The BNSM marketing communications group is a metric-driven, global team whose primary goals include generating high-quality leads and expanding brand awareness. To achieve this our group delivers an ever-growing variety of online content, from emails and e-books, case studies to brochures, application notes, webinars and videos. The Web Specialist, part of Bruker's Marketing and Communications department, will assist the web editor by performing a mix of website maintenance, enhancements, and routine content implementation for our primary websites (www.bruker.com and www.brukerAFMprobes.com).

The ideal candidate will be a self-starter with exceptional attention to detail that efficiently completes tasks on-time and is comfortable multi-tasking as a team player in a fast-paced environment.

* Creating and updating web pages for our extensive ongoing online programs (journal clubs, webinars, events, etc)
* Implementing optimized SEO content to meet continual site improvement goals
* Numerous quick-turn tasks, including updating event listings, on-demand content, publications lists, and digital assets
* Ensuring correct and comprehensive tagging of assets and pages within AEM
* Monitoring and maintaining website performance by generating and distributing monthly reports (Google Analytics, SearchMetrics, etc) and taking action to clear identified technical and improvement issues
* Updating our BrukerAFMProbes ecommerce site with new products and promotions on a quarterly basis
* Routinely posting updates and relevant materials to the AFM Probes blog
* Assisting web editor and marcom management with collection of analytics, competitive info, and individual market/industry web norms

* Bachelor's degree in relevant discipline; or Associates degree with 2+ years of related work experience
* Demonstrated experience in working with a CMS and web analytics tools; familiarity with AEM and Adobe Suite strongly desired
* Experience with SEO-driven web content is strongly desired
* Experience with maintaining ecommerce site, a plus
* Experience in science, engineering, communications, or marketing, a plus

At Bruker, base salary is part of our total compensation. The estimated base salary range for this full-time position is between $52,200.00 and $87,000.00 and provides an opportunity to progress as you grow and develop within a role.The base salary for the role will depend on a several job-related factors, including, but not limited to education, training, experience, the geographic location of the successful candidate, skills, competencies, job-related knowledge and travel requirements for this position. Full-time employees may also be eligible for a performance-related incentive in addition to a full range of benefits including 401(k) with company match, an employee stock purchase plan, medical and dental plans, life insurance, short-term and long-term disability insurance, employee assistance program and paid time off including vacation, sick time and holidays, and more.

Bruker is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Certain positions at Bruker require compliance with export control laws and as a result, all interviewed candidates for all positions will be screened pre-interview to determine their eligibility in light of export control restrictions.

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