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Assistant Manager, Customer Commercialization - Sweet Baked Snacks

The J.M. Smucker Company
United States, Arkansas, Bentonville
May 12, 2025

Your Opportunity as the Assistant Manager, Customer Commercialization- Sweet Baked Snacks

The Assistant Manager, Customer Commercialization (CC) owns Joint Business Planning (JBP) for customers to enable category and customer growth. Represents customer strategies to key internal constituents. Translates National Go to Market Strategies (GTMS) into customer specific activation. Translates Strategic Business Area (SBA) targets into customer level quotas and budgets. This role is a key partner with all our cross-functional teams, working closely with sales, marketing, finance, project management, and demand and supply planning to provide inputs to help drive strategic decision making across our business. This specific position will support Walmart and the South Grocery Sales team.

Location: Bentonville, AR

Work Arrangements: Hybrid ~30% in office presence

In this role you will:

Big Picture

  • Support the development of category and account growth opportunities and the long term sales strategy of The J.M. Smucker Company (JMS)

  • Identify demand-creating solutions for customer-specific execution with the goal of achieving SBA plans

    • Validate assumptions against key metrics (ROI, on-strategy, etc)

    • Coordinate with necessary internal functions (Enterprise Activation/Commercialization, Revenue Growth Management, Customer Finance, etc)

  • Run Joint Customer Business planning based on assigned SBA customer roles

  • Develop customer level targets, budgets, and profit goals tied to customer JBP and coordinate with Manager/Director on final approval of customer specific plan during annual planning process

Day to Day

  • Partner with sales leads (National Account Managers/Regional Sales Managers/Key Account Managers) and brokers to provide execution and communication support of JM Smucker annual sales priorities

  • Lead ongoing analysis of business performance to support daily operations and monthly business reviews

  • Make commercial recommendations to improve both JMS and customer sales and margins to identify potential performance assumption issues and provide commercially viable recommendations

  • Review customer sales performance, profitability and track against sales accuracy to influence demand forecasts

  • Assist in developing and delivering presentations focused both externally and internally

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

  • Bachelor's Degree

  • 5+ years of Consumer Packaged Goods experience

  • 5+ years of customer/sales facing experience

  • Previous experience with Joint Business Planning (JBP) process

  • Ability to work with cross-functional business partners to drive business results

  • Demonstrated understanding of customer strategies and retail environment

  • Self-motivated with ability to manage multiple/diverse projects

  • Ability to travel up to 20%

Additional skills and experience that we think would make someone successful in this role (not required):

  • Experience in Spotfire, Tableau, CAS or similar platforms

  • 2+ years of experience working with Walmart

Learn more about working at Smucker:

  • Helping our Employees Thrive

  • Delivering on Our Purpose

  • Our Continued Commitment to Ensuring a Workplace for All

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