Capabilities & Insights Senior Analyst - Consumer Insights

McKinsey & Company
parental leave, paid time off
United States, D.C., Washington
May 14, 2025
Consulting Capabilities & Insights Senior Analyst - Consumer Insights Job ID: 97715 Do you want to work on complex and pressing challenges-the kind that bring together curious, ambitious, and determined leaders who strive to become better every day? If this sounds like you, you've come to the right place. Your Impact You will partner with consulting teams and work directly with clients to understand their primary business objectives, strategize a research plan, and lead the end-to-end research process from design to insights. In your role, you will engage as a consulting team member to generate qualitative and quantitative B2C and B2B insights and translate findings into business recommendations. The majority of your time will be spent on client-facing engagements to design research strategies to meet engagement objectives and lead survey instrument and/or qualitative question guide development with key stakeholders. You will also advise on the analytics plan, including advanced modeling, and help the team analyze, identify and synthesize emerging implications and recommendations for clients. You will also be responsible for working with the firm's preferred vendors to program and field the research to ensure high quality data. You will also contribute to firm knowledge initiatives through in-depth support of B2C and B2B insights needs and collaborate with other consultants to develop original points of view or tools focused on areas of expertise. You will be based in our Atlanta, Boston, New York, or Washington DC office and will be part of the Growth Marketing & Sales Solutions team. You will work with our Agile Insights Solution that helps companies across all industries gain consumer, shopper and buyer insights with our comprehensive suite of agile market research techniques and expertise. Your Growth Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward. In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues-at all levels-will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won't find anywhere else. When you join us, you will have: Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey. A voice that matters: From day one, we value your ideas and contributions. You'll make a tangible impact by offering innovative ideas and practical solutions. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes. Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm's diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you'll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences. World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package, which includes medical, dental, mental health, and vision coverage for you, your spouse/partner, and children. Your qualifications and skills Bachelor's degree required; master's degree preferred 4+ years of market research experience with a strong emphasis on quantitative experience and consumer and shopper insights; background at a market research agency or a research department at a consumer-oriented company preferred Well versed in usage and attitude measurement, brand equity measurement, concept testing, product testing, segmentation, etc. Superior analytical thinking skills with the ability to synthesize complex information and derive insights Highly developed understanding of relevant content area (e.g. industry sector, functional topic) Advanced business knowledge and ability to translate business objectives into research objectives Full understanding of research techniques, information sources, and statistical analysis/analytic techniques as relevant to role Solid problem-solving skills Demonstrated ability to manage multiple projects and deliver results on time Clear and precise communicator including excellent business writing skills Comfortable working with statistical software packages Ethnography background and one-on-one interviewing skills a plus Highly organized, resourceful, and able to prioritize among competing demands Outstanding interpersonal and influencing skills; ability to work independently and collaboratively on teams and with people at all levels Ability to travel as needed Please review the additional requirements regarding essential job functions of McKinsey colleagues. Apply Now Apply Later FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law. Certain US jurisdictions require McKinsey & Company to include a reasonable estimate of the salary for this role. For new joiners for this role in the United States, including all office locations where the job may be performed, a reasonable estimated range is $110,000 - $110,000 USD -to help you understand what you can expect. This reflects our best estimate of the lowest to highest [salary/hourly wages] for this role at the time of this posting, ensuring you have a clear picture right from the start, though it's important to remember that actual salaries may vary. Factors like your office location, your unique blend of experience and skills, start date and our current organizational needs all play a part in determining the final figure. Certain roles are also eligible for bonuses, subject to McKinsey's discretion and based on factors such as individual and/or organizational performance. Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families. This includes medical, mental health, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement contributions program, financial guidance, and paid time off. FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites. Job Skill Group - N/A Job Skill Code - SCIA - Senior Capabilities and Insights Analyst Function - Marketing & Sales Industry - Consumer Packaged Goods;Retail Post to LinkedIn - #LI-DNI Posted to LinkedIn Date - LinkedIn Posting City - LinkedIn Posting State/Province - LinkedIn Posting Country - LinkedIn Job Title - Capabilities & Insights Senior Analyst - Consumer Insights LinkedIn Function - LinkedIn Industry - LinkedIn Seniority Level -