Manager, Content Marketing

Position Overview:

The Manager, Content Marketing is responsible for executing and managing high-impact content strategies that drive brand awareness, thought leadership, customer engagement, and fuel lead generation campaigns. This role oversees editorial content, customer storytelling, webinars, and social media strategy. The Manager will also lead the content pipeline, ensuring quality execution across multiple channels, and will work closely with internal stakeholders to support key marketing initiatives. This role directly manages the Content Specialist, ensuring strong alignment on execution.

Responsibilities:

• Implement content strategy as defined by the Senior Manager, Brand & Communications.

• Manage the editorial calendar and oversee the production of blogs, case studies, white papers, and SEO-optimized content.

• Develop and execute thought leadership content for Follett Software Innovators Network, including identifying guest contributors and industry influencers.

• Own webinar planning, execution, and content repurposing across blogs, social media, FSIN, and other channels.

• Define social media strategy and oversee its execution, ensuring content is optimized for engagement and distribution.

• Manage customer storytelling initiatives, including case studies, testimonials, and feature stories.

• Ensure content is repurposed effectively across digital channels, including website, email, and paid media.

• Track and analyze content performance metrics to evaluate success against KPIs, optimizing strategy based on key insights and data-driven recommendations. Leverage reporting tools such as Google Analytics, HubSpot, or similar platforms to monitor engagement, conversion rates, and content effectiveness.

• Other duties as assigned.

Qualifications:

Desired Skill Set:

• Education:Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Years of Experience:5-7 years of experience in content marketing, social media strategy, and thought leadership.

• Required Skills:

• Strong writing, storytelling, and editorial skills.

• Experience managing content calendars, SEO strategies, and multi-channel content execution.

• Proven experience planning and executing webinars and repurposing content.

• Social media strategy experience with a focus on engagement and brand growth.

• Leadership experience, including managing and mentoring team members.

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    • Familiarity with tools such as Wistia, HubSpot, and G2 a plus.
    
    
    
    
  
  
  
  

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