New

Senior Director, Integrated Corporate Marketing

Early Warning Services LLC
parental leave, paid time off, 401(k), retirement plan
United States, New York, New York
May 14, 2025
At Early Warning, we've powered and protected the U.S. financial system for over thirty years with cutting-edge solutions like Zelle, Paze, and so much more. As a trusted name in payments, we partner with thousands of institutions to increase access to financial services and protect transactions for hundreds of millions of consumers and small businesses. Positions located in Scottsdale, San Francisco, Chicago, or New York follow a hybrid work model to allow for a more collaborative working environment. Candidates responding to this posting must independently possess the eligibility to work in the United States, for any employer, at the date of hire. This position is ineligible for employment Visa sponsorship. Spearheads the approach, alignment, and execution of an integrated corporate marketing center of excellence (primarily B2B with some B2B2C). Overall Purpose The Senior Director, Integrated Corporate Marketing will spearhead the approach, alignment, and execution of an integrated corporate marketing center of excellence (primarily B2B with some B2B2C). The marketing center of excellence will act as an internal agency focusing on brand narrative implementation, marketing content delivery and distribution, and closely interface with the design team, social team, comms team, product marketing teams, growth and acquisition team, and reputation marketing team to ensure a cohesive and compelling presence across optimal channels utilized by Early Warning's brand portfolio. This role will build close collaboration with marketing and brand leads for each of our business units including, identity and payments risk (fraud) solutions, Zelle and Paze(SM). Essential Functions Drives Center of Excellence practices and playbooks for a unified approach to storytelling, purposeful content development, socialization, approval, production, and distribution. Collaborates with corporate/reputation marketing to implement our enterprise brand narrative. Supports each product/brand leads to implement our strategic brand narratives. Supports brand refreshes, rollouts, and launches. Partners with Marketing Ops and Digital teams to deliver compelling website experiences that align with visitor and buyer journeys (primarily corporate site and identity & payments risk solutions) and digital funnels. Develops and implements a collaborative corporate content marketing strategy that strengthens EWS brand positioning and drives engagement while also supporting each of our line of business brands. Manages internal marketing resources including writers in an 'internal agency style' (including directly and indirectly) and recruits and manages external agency partners to execute high-impact corporate content marketing efforts efficiently. Closely aligns with our social media motions as directly aligned to our corporate approach and in service of each of our distinct brand-related approaches. Closely aligns with our reputation marketing, communications and public affairs motions. Leads the delivery of high-quality content that enhances brand credibility, contributes to growth and acquisition goals, supports our thought leadership motion, and resonates with key audiences. Collaborates with brand leads and teams to maximize content distribution via optimal channels to support awareness and growth objectives while creating systems and practices to ideate, socialize, create, vet, review, and ensure delivery of content that maps directly to business goals Spearheads development of best-in-class content playbooks to increase engagement and content performance, utilize multiple content types (including video and shorter form content), and implement a 'create once, publish many' style approach. Partners closely with Growth and Acquisition (demand generation) teams to provide strategic content that supports full-funnel growth (top, middle, bottom of funnel) as needed. Tracks and activates performance metrics related to integrated corporate marketing. Utilizes data-driven insights. Supports the company's commitment to risk management and protecting the integrity and confidentiality of systems and data. Minimum Qualifications Education and experience typically obtained through completion of a bachelor's degree in business administration, Communications, or Marketing. 12 years of experience in corporate marketing, must have experience in financial services or a similar, regulated industry. Proven expertise leading marketing centers of excellence. Strong leadership skills with experience managing cross-functional teams and agency partners. Proven ability to develop cohesive content for diverse brands within a single portfolio. Highly proficient in strategizing and delivering content that effectively supports top of funnel, middle of funnel, and bottom of funnel acquisition strategies to drive engagement and conversion. Proven expertise in stakeholder management, with a strong ability to engage and influence both internal stakeholders across multiple organizational departments and external partners. Outstanding verbal and written communication and collaboration skills Data-driven mindset with experience in marketing analytics and performance optimization. Exceptional team player with proven ability to lead through influence and work effectively both independently and collaboratively within fast-paced, cross-functional teams. Innovative and creative thinker, with a track record for translating strategic thinking into actionable and measurable plans, clear KPIs and business results Highly effective interpersonal skills with the ability to develop effective relationships and trust throughout all levels of the organization and with bank partners. High level of personal and professional integrity, sensitivity and confidentiality. Background and drug screen. Preferred Qualifications Education and experience typically obtained through completion of a master's degree in business or equivalent in a related field. Experience working for a high growth, fast moving organization Marketing into regulated industries and specifically financial services, fintech, payments or fraud experience is preferred. Ability to engage with and influence at a senior level. Physical Requirements Working conditions consist of a normal office environment. Work is primarily sedentary and requires extensive use of a computer and involves sitting for periods of approximately four hours. Work may require occasional standing, walking, kneeling and reaching. Must be able to lift 10 pounds occasionally and/or negligible amount of force frequently. Requires visual acuity and dexterity to view, prepare, and manipulate documents and office equipment including personal computers. Requires the ability to communicate with internal and/or external customers. Employee must be able to perform essential functions and physical requirements of position with or without reasonable accommodation. The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow instructions and perform other related duties as assigned by their supervisor. The base pay scale for this position in: New York, NY in USD per year is: $210,000 - $240,000. Additionally, candidates are eligible for a discretionary incentive plan and benefits. This pay scale is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate's education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes. Some of the Ways We Prioritize Your Health and Happiness Healthcare Coverage-Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses. 401(k) Retirement Plan-Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility. Paid Time Off -Unlimited Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day. 12 weeks of Paid Parental Leave Maven Family Planning - provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work. AndSOmuch more! We continue to enhance our program, so be sure tocheck our Benefits page here for the latest. Ourteamcan share more during the interview process! Early Warning Services, LLC ("Early Warning") considers for employment, hires, retains and promotes qualified candidates on the basis of ability, potential, and valid qualifications without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote equal employment opportunity and affirmative action, in accordance with all applicable federal, state, and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our employees. Early Warning Services LLC is a proud participant in E-Verify, a federal program to help ensure a legal and authorized workforce. As part of our hiring process, we electronically verify the employment eligibility of all new hires through E-Verify. For more information on your rights and responsibilities under E-Verify please visit Home \| E-Verify.