Regional Marketing Manager - NAM

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

Regional Marketing Manager - NAM

A healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That's what makes us Roche.

The Opportunity

As a Regional Marketing Manager, you will own the enablement, communication and activation of RIS go-to-market (GTM) Marketing for North America.

Responsibilities:

• Act as liaison between US and CAN local marketing and RIS GTM - Marketing.

• Champion the knowledge and understanding of the RIS PLCF and engagement model of the Go-to-Market organization.

• Collaborate with global marketing teams to adapt and implement strategic marketing initiatives tailored to the NAM region to ensure the effectiveness of market activities in NAM market.

• Lead and facilitates enablement sessions and workshops to enhance local teams' understanding and utilization of marketing assets within key commercial programs, including but not limited to solution selling, cybersecurity and competitive positioning.

• Work closely with product teams to support the commercialization of products in the NAM region.

• Establish and track key performance metrics for marketing campaigns, from lead generation to contract signing, collaborating with local teams to elevate the importance of lead management.

• Enable global marketing partners and campaign leaders to receive key tracking metrics that are required for campaign success.

• Analyze marketing data to measure the success of initiatives and provide actionable insights for continuous improvement.

• Support the implementation of pricing models.

• Monitor and analyze competitive programs, providing insights and recommendations to local teams.

Who You Are

• Bachelor's degree in Marketing, Business Administration, or a related field.

• 5+ years of experience in marketing with a focus on activation and enablement.

• Proven experience working in a global or regional role, preferably within the NAM region.

• Strong understanding of marketing strategies, pricing, and competitive analysis.

• Excellent communication and interpersonal skills.

• Ability to work collaboratively across diverse teams and cultures.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Proficiency in marketing automation tools and platforms (e.g., Marketo, Salesforce, SMP platform).

Preferred Qualifications:

• Experience in the healthcare or technology industry.

• Knowledge of NAM market dynamics and regulatory environment.

The expected salary range for this position based on the primary location of IN state is $103,900 - $192,900. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

Benefits

Relocation benefits are not available for this job posting.

A healthier future drives us to innovate. Together, more than 100'000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let's build a healthier future, together.

Roche is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.