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The Vice President of Marketing is responsible for leading the development and execution of strategic marketing initiatives that drive growth, strengthen competitive positioning, and enhance the customer experience. This role serves as a key member of the executive leadership team, leveraging market intelligence, strategic pricing, data analytics, and customer insights to deliver business results and uncover new market opportunities in the dynamic semiconductor industry. Key Responsibilities Strategic Marketing Leadership & Center of Excellence
- Lead strategic marketing, providing thought leadership, best practices, and tools for creating high-impact marketing strategies.
- Align marketing activities with the company's broader vision, ensuring cohesive messaging and resource allocation.
- Partner with business units to support and guide the development of strategic marketing plans that are aligned with corporate objectives, customer needs, and market trends.
- Ensure consistent application of strategic marketing principles while tailoring approaches to each product's and customer's unique goals and challenges.
- Provide ongoing strategic direction, coaching, and mentorship to marketing team, helping them navigate complexities of developing and executing effective marketing strategies.
Market Research Leadership & Analysis
- Develop and lead comprehensive market and customer strategy aligned with the company's business objectives.
- Lead market research development and implementation to generate actionable insights about market trends, customer needs, and competitive landscapes.
- Provide strategic and tailored insights and reports to sales and leadership enabling necessary strategic adjustments and effective market assessments.
- Create and implement effective data analytics and collection.
Customer Programs
- Strategize, gather, and analyze both qualitative and quantitative customer insights for effective decision-making.
- Design and implement product launches.
- Guide business to enhance customer engagement, improve product offerings, and refine marketing strategies.
- Facilitate integration of customer feedback into decision-making process, ensuring that marketing initiatives are customer-centric and responsive to changing needs.
Strategic Pricing
- Lead strategic pricing model creation to optimize revenue and market competitiveness.
- Partner with business units to develop and refine pricing strategies based on market research, customer demand, and competitive analysis.
- Ensure pricing strategies are aligned with company goals, providing guidance and support to departments on pricing decisions for new products, services, and promotions.
Leadership & Cross-Functional Collaboration
- Lead and mentor marketing team to promote culture of collaboration, innovation, and accountability.
- Foster collaboration between marketing team and business units to ensure strategic marketing goals are achieved.
- Advise leadership to assess marketing performance, identify areas for improvement, and develop action plans to achieve desired outcomes.
Communication & Reporting
- Communicate strategic marketing initiatives, effectiveness, challenges, results, and recommendations to leadership, board of directors and key stakeholders.
Qualifications
- Bachelor's degree in marketing, business, engineering, or a related field
- MBA or advanced degree strongly preferred
- 10+ years of progressive experience in strategic marketing, with 5+ years in a senior leadership role within the semiconductor industry
- Demonstrated success in leading market-driven strategies, product launches, and integrated campaigns.
- Strong track record in customer experience design, market research, and competitive analysis.
- Experience implementing digital marketing strategies within a complex, technology-driven environment.
- Deep expertise in pricing strategy development and execution.
- Visionary leadership and the ability to drive alignment across diverse teams.
- Exceptional strategic thinking, analytical, and problem-solving capabilities.
- Strong communication and presentation skills with the ability to influence executive-level stakeholders.
- Proven ability to use data and insights to inform strategy and improve performance.
- Fluency in B2B marketing models and long-cycle sales environments.
The estimated base pay for the position is $200,000-$250,000. The pay offered is based on many factors including, but not limited to, relevant education, job-related experience, skills and level of the position.
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Polar Semiconductor, Inc.
life insurance, vision insurance, paid time off, tuition assistance, 401(k)
May 23, 2025