Digital Strategist, Academic Web Content

University of North Carolina Charlotte

$50,586 - $65,000

United States, North Carolina, Charlotte

May 26, 2025

Digital Strategist, Academic Web Content

Please see Special Instructions for more details.

The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
The Search Committee will not contact references without first verifying permission with the finalist.
Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
Do not write 'see resume' on your application when completing the job duties section.
UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/

Position Information

General Information

Vacancy Open to	All Candidates
Employment Type	Time Limited - Full-time
If time-limited, note appointment end date	06/30/2026
Hours per week	40
Months per year	12
Position Number	000354
NC Salary Grade Equivalency	GN10
Classification Title	Public Communications Specialist - Journey
Working Title	Digital Strategist, Academic Web Content
Salary Range	$50,586 - $65,000
Anticipate Hiring Range	$50,586 - $63,233
FLSA Status	Non Exempt
Division	University Advancement
Department	University Communications (Adm)
Work Unit	Strategic Brand & Digital Engmnt
Work Schedule	Varies.8:00 am - 5:00 pm; Monday - Friday with occasional evening and weekend hours required, as necessary.
Primary Purpose of Position	The Digital Strategist - Academic Web Content will serve as the primary content strategist and manager for academics.charlotte.edu, UNC Charlotte's central hub for academic program content. This role specializes in content strategy, user experience, and content governance within enterprise CMS platforms, supporting the University's strategic enrollment and branding goals through clear, consistent, and accessible academic content.
Minimum Education/Experience	Required Minimum Qualifications: Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. University Preferred Qualifications: Graduation from a four-year college or university with a major in a closely related field and two years of experience that provides the knowledge, skills, and abilities needed in the area of assignment; or an equivalent combination of training and experience.
Essential Job Duties	The Digital Strategist will serve as the lead content partner for academics.charlotte.edu, supporting colleges and departments in planning, organizing, and optimizing academic web content. This role requires a strong understanding of how structured content functions across enterprise CMS platforms, guiding units through content migration, user experience improvements, and consistent digital storytelling. Serve as the lead content partner for academics.charlotte.edu, helping colleges and departments plan, organize, and maintain clear, consistent academic web content. Guide academic units through content migration, structured content updates, and digital storytelling that supports prospective student engagement. Define site goals and map academic content to user journeys, ensuring alignment with UNC Charlotte's brand voice, accessibility standards, and centralized information architecture. Apply UX best practices, user behavior data, and feedback from design and development teams to improve content clarity and site usability. Play a key role in UNC Charlotte's multi-phase website redesign, supporting stakeholder transitions, phased content rollouts, and long-term governance for academic web properties.
Other Work Responsibilities
Departmental Preferred Experience, Skills, Training/Education	Bachelor's degree in communications, digital media, UX, information science, or a related field 3+ years of experience managing content in WordPress, Drupal, or other enterprise-level CMS platforms Familiarity with CMS workflows, custom templates, and basic HTML/CSS Strong understanding of UX principles, accessibility standards (WCAG), and mobile-first design Ability to communicate effectively with both technical and non-technical stakeholders Experience managing web projects and collaborating with cross-functional teams Experience in higher education, nonprofit, or large organizational settings Familiarity with web governance models and centralized digital frameworks Experience with tools like Google Analytics, Siteimprove, and Google Tag Manager Ability to work in an agile, fast-paced environment with multiple stakeholders and competing priorities A strong, collaborative, and communicative work style. Experience using Monday.com or other project management software is preferred. Experience using Google Analytics/GA4. GTM and Google Search Console are a plus. Experience with Adobe Creative Cloud.
Necessary Licenses or Certifications
Work Location	Foundation Annex
Posting date	05/26/2025
Closing date	06/03/2025
Proposed Hire Date	06/16/2025
Contact Information
Special Notes to Applicants	The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report The Search Committee will not contact references without first verifying permission with the *finalist. Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.* Do not write 'see resume' on your application when completing the job duties section. UNC Charlotte Benefits Information: https://hr.charlotte.edu/benefits/benefits-overview/

Posting Specific Questions

Required fields are indicated with an asterisk (*).

*
How did you hear about this employment opportunity?
- UNC Charlotte Website
- HERC Job Board
- Inside Higher Education
- Circa (formerly known as Local JobNetwork)
- Another Website
- Agency Referral
- Advertisement/Publication
- Personal Referral
- Other
Where did you learn about this posting?

(Open Ended Question)
*
Do you have a bachelor's degree in communications, digital media, UX, information science, or a related field?

(Open Ended Question)
*
Do you have 3+ years of experience managing content in WordPress, Drupal, or other enterprise-level CMS platforms? Please explain your experience.

(Open Ended Question)

Applicant Documents

Required Documents

Resume / Curriculum Vitae
Cover Letter / Letter of Interest
Contact Information for References

Optional Documents