Social Media Specialist - Durango

The Social Media Specialist is responsible for implementing revenue generating campaigns via social commerce on several social channels while developing and executing a holistic online marketing plan and ensuring departmental goals are reached.

Essential Duties and Responsibilities

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following and other duties may be assigned:

• Provide social news and trend insights; share best practices for social interaction and social commerce.
• Professionally represent the Rocky portfolio online.
• Manage social community promoting, engagement, and conversation monitoring.
• Analyze and track department project success against department goals, benchmark results and provide ongoing strategic recommendations.
• Participate in and manage Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, TikTok and others. Because social media is beyond standard business hours, it is necessary to monitor and address social media needs during nights, weekends and holidays as needed.
• Oversee overall and general day-to-day operations for Social Media initiatives; manage deadlines and make sure the team/projects meet deadlines.
• Manage the social communities to generate consumer engagement, brand interaction and sales conversion.
• Manage social media channel password security. Regularly update passwords and evaluate associate ownership monthly, or more as needed, to maintain brand social security.
• Create and post relevant text, images, and videos on the appropriate Social platforms.
• Provide cross functional coordination with the Brand Marketing Manager, PR Firm, and Internal Ecommerce Team members to receive/post engaging content for all Social Media initiatives.
• Coordinate online content updates, outside of social media, to reflect online marketing promotions and activities.
• Collaborate with other internal teams to develop and execute social media roadmap plans in conjunction with E-Commerce objectives.
• Help develop and implement well thought out and strategic marketing plans and campaigns to drive brand equity, increase sales, create awareness, and brand perceptions across all avenues.
• Lead the development of end-to-end implementation plans for various channel marketing activities, including promotions, visual, online, branding, and other business endeavors that boost the company's market share.
• Develop and execute innovative programs that fully engage Social Communities and E-Commerce customers to drive new business.
• Collaborate with industry partners in cross promotional opportunities.
• Work with Analyst to monitor program goals, objectives, and campaigns to refine strategy based on expected results.
• Support senior management in various projects or initiatives outside of Social Enterprise as needed.
• Manage Bazaarvoice account to respond and handle daily customer reviews and questions.
• Troubleshoot and resolve online customer issues via customer service team.
• Create dealer ads with sales representatives for specific account branding.
• Mange and oversee social media budget.
• Collaborate with Team Durango athletes to assist with social postings and campaigns.
• Assistance of search engine optimization (SEO) and copywriting with e-commerce team.
• Actively seek out and mange online influencers for increased brand awareness.
• Manage Hootsuite account for social posting schedule.
• Attend and assist with brand photoshoots.
• Curate online blog content, copy and creation.

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor's degree (B.A.) from four-year College or university; or three (3) to five (5) years Web Design or related experience and/or training; or equivalent combination of education and experience required.
• Active working knowledge of social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, TikTok and others.
• Intermediate level of experience in Microsoft Applications including Excel, Word, PowerPoint, Outlook, and Explorer.
• Analytical ability with experience in data collection and analysis tools.
• Keen understanding of sales arena, understanding of successful implementation of social commerce is a bonus.
• Strong communication & Public Relations skills; demonstrate exceptional relationship building skills
• Proficient written and verbal communication skills.
• Basic understanding of HTML and content management systems.
• Strong customer centric focus and ability to translate customer needs into deliverables.
• Established ability to translate strategy into action.
• Demonstrated ability to be a self-starter with initiative and the ability to multi-task.
• Proven ability to be a results and sales driven individual who is a creative marketer at heart, capable of using analytics to optimize and drive campaigns.
• Knowledge of Adobe Suite programs for photo editing and logo usage.
• Willing and able to travel at brand events throughout the year to manage and cover social content.