Marketing Operations Campaign Manager

Description

About sg360

sg360 partners with Fortune 1000 brands to pursue unmatched direct marketing performance. We leave no stone unturned in our efforts to drive smarter targeting, stronger messaging and improved ROI. Everything we do - audience analytics, strategic planning, creative development, production and distribution - we do in the pursuit of performance.

When you join us, you gain access to a comprehensive benefits package, including paid time off, holiday pay, health, dental, and vision insurance, life insurance, an education assistance program, short- and long-term disability, wellness resources, identity theft protection, and a 401k with employer match. Be part of a legacy of excellence and growth with sg360!

Our company is seeking a Marketing Operations Campaign Manager who will lead the execution of multi-channel marketing programs and optimize campaign performance. This role is responsible for managing marketing operations, building lead-generation and demand-generation campaigns, and overseeing marketing technologies including Salesforce and Pardot. The ideal candidate will possess a strong mix of technical expertise, creative collaboration skills, and a strategic mindset to drive engagement and ROI. This high-impact role will work cross-functionally with creative, sales, and analytics teams to ensure seamless campaign execution, accurate performance reporting, and continuous improvement across marketing initiatives.

Core responsibilities:

• Build and launch lead-gen, demand-gen and nurture programs across paid social, programmatic display/retargeting, video, email, direct mail as well as all other channels added to the mix.
• Collaborate with internal creative team and any outsourced designers to align ads, landing pages, website content, and all other assets with sg360 visual identity.
• Maintain marketing calendars-scheduling emails, social posts, direct-mail drops, trade-show promotions, etc. to ensure prospects and clients receive the right message at the right time.
• Serve as main user and administrator for CRM systems (currently Salesforce with Pardot/Account Engagement), Analytics platforms (including GA4), intent data platforms, digital display platforms, and all current and future MarTech, ensuring data integrity and proper integrations.
• Build automated workflows, scoring models and attribution reports that surface funnel health and ROI to marketing, sales and leadership teams.
• Monitor budgets, spending accuracy and anomalies; onboard new vendors; work with A/P department to manage invoices and payments.
• Maintain documentation of processes, naming conventions and dashboards to keep the growing team aligned and audit-ready.
• Work with Sales to translate campaign insights into enablement assets (one-sheets, playbooks, nurture sequences, etc.)
• Support the sg360 marketing team by fulfilling other reasonable duties during workload spikes or out-of-office periods.
• Willingness to grow with the position and shift/adjust responsibilities as the marketing department and/or organization grows.

Requirements

Education & Experience:

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• 5+ years in B2B or B2C marketing with a mix of campaign management and marketing-ops responsibilities.

Required skills:

• Superior B2B email design skills, including proficiency in HTML, MSO, and CSS.
• Proficiency with or willingness to learn Salesforce CRM, Pardot/Account Engagement, WordPress, GA4, programmatic ad platforms, LinkedIn Campaign Manager; and all other tools and platforms that are currently, or will be, included in the stack.
• Demonstrated ability to review and suggest edits to clear, conversion-driving ad/email copy and interpret performance data into actionable insights.
• Advanced Excel skills for data manipulation; familiarity with SQL or BI tools is a plus.
• Stellar project-management talent with the ability to juggle multiple deadlines without losing the details.
• Comfortable collaborating across creative, sales, data, and executive teams.
• Willingness to take initiative when directions are sparse and/or plans are not finalized.

SG360 is an Equal Opportunity Employer. We make employment decisions based on merit, qualifications, and business needs. SG360 does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other status protected by applicable law.

SG360 will provide reasonable accommodations to individuals with disabilities in the hiring process, in accordance with applicable laws. If you require an accommodation to complete your application, please contact the location to which you are applying and ask to speak with the Human Resources representative.