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Sr. Manager, Demand Generation

LG Electronics USA
parental leave, paid time off, 401(k)
United States, New Jersey, Englewood Cliffs
111 Sylvan Avenue (Show on map)
May 29, 2025
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone. About the Role We're seeking a strategic, analytical, and results-driven Senior Manager of Demand Generation to join our team in Englewood Cliffs, New Jersey. This is an onsite position. The Sr. Manager of Demand Generation will lead planning and performance strategy across key paid media channels, including but not limited to Paid Search, PMAX, PLA, Affiliate Marketing, Paid Social, and Programmatic Display. While day-to-day execution is owned by a dedicated Media Activation team at our agency partner, this role is accountable for shaping the media strategy, ensuring alignment with business goals, and translating performance into actionable insights. As such, this individual must have strong fluency in both business and operational media dynamics - acting as the connective tissue between internal stakeholders and the executional teams. Key Responsibilities Strategic Media Planning & KPI Alignment: Define and align performance KPIs across paid media channels that support broader e-commerce sales goals and business priorities Forecasting & Budget Planning: Lead forecasting of paid media performance and expected sales impact by channel, product line, and initiative (e.g., promotions, product launches) Audience Strategy Development: Create robust, channel-specific audience targeting strategies leveraging 1P customer data and 3P insights to improve reach, efficiency, and conversion Performance Reporting & Optimization: Lead weekly, monthly, and quarterly performance reporting, with clear storytelling, actionable recommendations, and trend analysis for stakeholders Cross-Functional Leadership: Act as a strategic liaison between internal stakeholders (e.g., brand marketing, analytics, creative, and e-commerce) and the media activation team to ensure plans are insight-driven and aligned across functions Client Lead for Media Agency: Serve as the internal "client" on behalf of LG, providing strategic direction to our media agency partner and holding them accountable for executional excellence and results Qualifications 7+ years of experience in demand generation, digital marketing, or performance media strategy, preferably in a fast-paced e-commerce or D2C environment Proven ability to drive media strategy across multiple paid channels with strong forecasting and KPI ownership Strong understanding of both the business side (sales goals, product priorities, promotions) and operational media execution (platforms, audience tactics, pacing, and performance levers) Excellent communication, stakeholder management, and cross-functional leadership skills Demonstrated success in managing agency relationships and driving accountability from external partners Fluent in media measurement, channel attribution, and performance storytelling Proficiency in Excel, PowerPoint, and tools such as Google Analytics, Looker Studio, or similar What We Can Offer You: Culture for Growth \| Top Notch Employee Health & Well Being Benefits \| Every Voice Matters \| Global Reach Location: This is located at our new state of the art campus in Englewood Cliffs, NJ. Please note, this is an in-office 5 days/week position. Compensation: In addition to the base salary range listed below, this role also includes a performance-based incentive bonus plan. Recruiting Range $132,000 - $176,000 USD Benefits Offered Full-Time Employees: No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options. Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time. Performance based Short-Term Incentives (varies by role). Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives. Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities. Group Rate Life and Disability Insurance. Benefits Offered Temporary/Contractors: Eligible for the relevant benefit programs offered through our partner agencies. Privacy Notice to California Applicants At LG, we aspire to empower people and celebrate differences because we believe diversity will create the unexpected. We provide equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Consistent with our commitment to providing equal opportunity and embracing diversity, LG has implemented affirmative action to ensure applicants are employed and employees are treated without regard to these characteristics. In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.