Sr. B2B Performance Media Manager

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Growth Marketing & Insights team at Adobe is seeking a dynamic Marketing Specialist/Mgr 4 to join our Americas Media team. In this innovative and hands-on role, you will develop and implement segment-specific media strategies, focusing on flawless performance optimization and channel innovation.

You will work closely with the Enterprise, Digital Media B2B, and Go-To-Market teams to translate marketing strategies into impactful cross-channel media programs. Your efforts will directly drive pipeline growth and brand engagement through creative media execution and performance optimization.

This is an outstanding opportunity for someone passionate about B2B marketing, eager to explore new digital frontiers, and adept at turning data into insightful decisions!

• Partner with campaign and sales teams to align media plans with upper and lower funnel campaign objectives and ABM priorities.
• Collaborate with creative and content teams to tailor messaging for emerging and non-traditional media channels.
• Work with internal teams and external agencies to support the execution and optimization of paid media campaigns.
• Stay current on B2B media trends, new technologies, and vendor offerings, proposing test-and-learn pilots that drive differentiation.

• Develop and implement full-funnel B2B digital media strategies across traditional and emerging channels.
• Identify, evaluate, and scale media on platforms like Reddit, Quora, YouTube, podcast ads, and other innovative channels.
• Activate and optimize campaigns across traditional channels, programmatic, paid social, and digital video.
• Apply segmentation strategies for corporate and mid-market audiences.
• Leverage campaign performance insights to optimize media spend and drive continuous improvement.
• Partner with analytics teams to translate data into actionable recommendations.
• Support test-and-learn initiatives with clear hypotheses, measurement frameworks, and post-campaign analysis.

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of experience in B2B paid media strategy and execution.
• Hands-on experience with Account-Based Marketing (ABM) and full-funnel media campaigns.
• Proven ability to scale performance across emerging digital platforms.
• Strong analytical approach with experience interpreting campaign performance data.
• Excellent collaboration and communication skills.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

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