Director of Enrollment Communication and Content Strategy

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Embry-Riddle: A Global Leader in Aviation and Aerospace

With vibrant campuses in Daytona Beach, FL and Prescott, AZ, plus a Worldwide network across approximately 120 locations, Embry-Riddle stands as the world's largest aviation and aerospace university. For over 95 years, we've been pioneering education in STEM fields, serving over 11,600 residential students and 19,200 globally in the 2023-24 academic year with cutting-edge programs in Applied Science, Aviation, Business, Technology, Engineering, Safety, Security, and Space.

Perks Await You at Embry-Riddle!

• Generous Time Off:Relax with 15 days of personal leave in your first year. Enjoy 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
• Health Benefits:Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health-because your journey to wellness should be rewarding! Buckle up for a healthier, happier you!
• Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26.
• Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period.

Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Embry-Riddle makes employment decisions - including hiring, promotions, compensation, and other terms of employment - based on individual merit, qualifications, and abilities. Embry Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities. For further information, please visit our website.

Opportunity:

Join the Aviation and Aerospace vanguard!

Step into a dynamic role with Embry Riddle Aeronautical University, where innovation meets opportunity. Be part of a leading institution that's at the forefront of aviation, aerospace, and STEM education. We offer an exciting environment, cutting-edge projects, and the chance to influence tomorrow. Ready to make a difference? Take flight with Embry-Riddle and explore this diverse career opportunity today.

Embry-Riddle Aeronautical University's Marketing Department is seeking an experienced, dynamic Director of Enrollment Communication and Content Strategy. This key leadership role is responsible for the strategy, development, and execution of all enrollment-related communications across the university's three campuses.

The Director will oversee a team of content creators and strategists, guiding the voice and messaging used across a wide array of platforms-including digital advertising, print publications, websites, landing pages, email campaigns, vendor-produced materials, video/audio scripts, and promotional content. This position is ideal for a creative, data-informed marketing professional with a deep understanding of audience segmentation, content marketing best practices, and cross-platform communication strategies.

• Lead and Manage a high-performing team responsible for crafting and deploying content across all stages of the prospective student journey.

• Develop and Execute a comprehensive, globally focused communication and content marketing strategy aligned with university enrollment goals.

• Collaborate Cross-Functionally with university leadership including the Executive Director of Marketing, the Senior Vice President of Enrollment Management, and Enrollment Deans across all campuses.

• Ensure Quality and Consistency of all written and multimedia content to reflect the university's brand and voice.

• Analyze Performance using data insights to evaluate content effectiveness, optimize campaigns, and demonstrate return on investment.

• Stay Ahead of Trends in content marketing, enrollment communication, and higher education outreach to continuously improve engagement with diverse audiences including high school students, adult learners, parents, and counselors.

• Support University-Wide Initiatives such as SIT 2 and the Enrollment Management Strategic Plan, and contribute to committees spanning all three campuses.

Education and Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field required; master's preferred.
• Minimum of 3-5 years of relevant experience in marketing, communications, or content strategy.

Knowledge, skills, and abilities

• Proficient in Microsoft Office Suite and internet-based applications; strong analytical and data interpretation skills.
• Demonstrated experience in communication strategy, email marketing, and content development for print and digital media.
• Excellent writing and editing skills, including knowledge of AP Style, grammar, and report preparation.
• Proven ability to lead cross-functional projects and manage multiple priorities independently.
• Creative thinker with a track record of developing innovative, audience-targeted communication strategies.
• Strong organizational, verbal, and written communication skills; detail-oriented and deadline-driven.
• Self-motivated, professional, and unflappable under pressure; maintains a positive, solutions-oriented attitude.