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Marketing Supervisor

Sony Corporation of America
life insurance, flexible benefit account, paid holidays, sick time, 401(k)
United States, California, Santa Monica
May 30, 2025

Aniplex of America Inc. (Santa Monica, California) is a subsidiary of Aniplex Inc. (headquartered in Tokyo, Japan), a group of Sony Music Entertainment (Japan) Inc. and a leading provider of anime content and music production and distribution in Japan. The company's ever-growing line-up of shows include:March comes in like a lion,Blue Exorcist: Kyoto Saga, ERASED,The Asterisk War,OWARIMONOGATARI,KIZUMONOGATARI,GRANBLUE FANTASY, Eromanga Sensei, Katsugeki TOUKEN RANBU, BLEND-S, Slow Start,andRecord of Grancrest War. To learn more: http://aniplexusa.com/.

DEPARTMENT OVERVIEW

Aniplex of America Inc. (Santa Monica, California) is a subsidiary of Aniplex Inc. (Headquartered in Tokyo, Japan), a group of Sony Music Entertainment (Japan) Inc. and a leading provider of anime content and music production and distribution in Japan. Aniplex of America has released numerous popular anime titles on disc, theatrical releases, streaming, TV broadcasting as well as mobile games. These tiles include Demon Slayer: Kimetu no Yaiba, NieR:Automata, Fate/stay night franchise, Sword Art Online franchise, Puella Magi Madoka Magica, KILL la KILL, Monogatari series, and many others. www.AniplexUSA.com www.Youtube.com/AniplexUSA

POSITION SUMMARY
Aniplex of America is looking for a passionate and creative
Marketing Supervisor to join our team in Santa Monica, CA. This position will oversee the daily operations of the marketing department for anime production, ensuring that all marketing activities align with the company's goals and objectives. This role involves managing a team of marketing professionals, developing marketing strategies, and analyzing the effectiveness of marketing campaigns.

This role requires someone that is a strong team leader and a team player with a passion for anime. They possess design skills, excellent copywriting and public speaking skills, and a strong understanding of asset management, SNS, and all digital and emerging platforms.

The position has a HYBRID schedule. Employees are expected to work onsite in the Santa Monica office at least 2 days per week.

JOB RESPONSIBILITIES

  • Supervise and lead the marketing team, providing guidance and support.

  • Develop and implement marketing and brand strategy and plans to achieve business objectives.

  • Ensure all marketing materials and communications are consistent with the brand's voice and guidelines.

  • Maintain knowledge and understanding of past and present IPs for brand awareness.

  • Maintain marketing calendar for multiple shows and production schedules on asset creation and delivery, announcements, and other marketing initiatives.

  • Support search engine optimization (SEO) and user engagement for content optimization.

  • Coordinate and oversee marketing campaigns, including events, digital, print, and social media.

  • Develop, implement, organize, and manage marketing campaigns for seasonal and legacy shows or new product releases under the supervision of a senior manager.

  • Create digital content, copy, and creative writing that aligns with creative guidelines and brand tone if necessary.

  • Support the production team with quality control of copy, synopsis, and other production documents as needed.

  • Supervise marketing events including planning, writing scripts, coordinating with various stakeholders, preparing presentations, and hosting panels (requires business travel).

  • Monitor and analyze the performance of marketing campaigns, providing reports and insights to senior management.

  • Oversee the marketing budget, ensuring efficient allocation of resources under the Senior Manager's supervision.

  • Stay updated on industry trends and best practices to continuously improve marketing efforts.

  • Effectively communicate and maintain relationships internally with other departments and externally with partners and agencies to ensure creative assets or campaigns are within the brand tone and positioning of the title for cohesive marketing efforts.

  • Assist with special projects as needed.

  • Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above to handle sensitive and confidential information with discretion.

    QUALIFICATIONS FOR POSITION

    Your qualifications and experience should include:

    • Proven experience as a Marketing Supervisor or similar role with strong leadership and team management skills

    • 5+ years of relevant experience in marketing, ideally working in an entertainment brand / streaming setting with a strong understanding of marketing principles and strategies, digital media, and social platforms.

    • Bachelor's degree in Business, Marketing, Communications, or a related field

    • Excellent interpersonal skills and the ability to interface with various levels of management, peers, and partners across various teams

    • Strong copywriting, creative writing, presentation, and public speaking skills.

    • Ability to analyze data and make informed decisions.

    • Self-motivated, a self-starter, confident, organized, with good time management, attention to detail, and creative thinking and problem-solving abilities.

    • Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, etc.

    • Proficient in Google Workspace: Calendar, Drive, Forms, Sheets, etc.

    • Excellent knowledge of Adobe Creative Suite: Photoshop, Illustrator, Premiere Pro, After Effects, etc.

    • Excellent knowledge of Facebook, X (Twitter), YouTube, Instagram, TikTok, and other emerging social media platforms and best practices.

    • Graphic design and video editing experience preferred.

    • Strong anime IP knowledge is preferred.

    • Japanese-English Bilingual skill is a huge plus.

    • All candidates must be authorized to work in the USA.

    In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity, and Inclusion. We are committed to creating an inclusive employee experience for you to thrive as part of Sony's purpose to "fill the world with emotion through the power of creativity and technology."

    Benefits:

    SCA offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family's physical, emotional, and financial well-being.

    What we offer you:

    • Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)

    • Employee assistance plan and comprehensive behavioral health benefits

    • Fertility benefits, including, surrogacy, and adoption assistance programs

    • Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children

    • Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance

    • Short-term & long-term disability plans

    • Up to 12 weeks of paid parental and caregiver leave

    • 401(k) Plan with pre-tax, Roth, and after-tax options and company match with v immediate vesting

    • Education assistance and student loan programs

    Other Programs:

    • Flexible Work Arrangements, including remote and hybrid work schedules

    • Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year's Day (based on business needs)

    • Referral bonuses (subject to eligibility)

    • Matching gift program

    • A wide variety of employee business resource groups (EBRGs)

    • Special discounts on Sony products, offered exclusively to Sony employees

    • Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)

    The anticipated annual base salary for this position is $90,000 to $100,000. In addition to the annual base salary, this role has an annual bonus target of 10%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

    #LI-AS1

    All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation.

    Disability Accommodation for Applicants to Sony Corporation of America Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at careers@sonyusa.com or by mail to: Sony Corporation of America, Human Resources Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.

    Right to Work (English/Spanish)

    E-Verify Participation (English/Spanish)

    While SCA does not require employees to be vaccinated against COVID-19, there are certain Sony offices that require employees to be vaccinated in order to enter. If you will be located at or travel to those offices, you will be required to be fully vaccinated to enter. The Company will consider requests for reasonable accommodations for documented medical reasons and for sincerely held religious beliefs in accordance with applicable law. Please do not include proof of vaccination status or any indication of a possible request for a vaccination accommodation when submitting your application materials. If applicable, the Company will follow up with you directly to request proof of vaccination and to discuss any potential accommodations.

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