Channel Marketing Manager

The Channel Marketing Manager will be instrumental in designing and executing a unified channel strategy that enhances brand visibility, deepens partner engagement, and drives growth across key marketing channels

Essential Job Functions:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

Duties and Responsibilities:

• Integrated Channel Strategy: Lead the development and execution of a holistic channel marketing strategy across social media, events, partnerships, digital platforms, and more- ensuring each channel works in harmony to drive awareness, engagement, and conversion
• Social Media Leadership: Own the social media channel strategy to amplify brand messaging, engage target audiences, and support business development. Optimize platform use (LinkedIn, X, YouTube, Facebook, TikTok, Instagram) for both Highspring and Vaco to build a consistent brand presence.
• Event & Experiential Marketing: Drive strategy and execution for virtual and in-person events, webinars, conferences, and trade shows. Ensure events serve as a key channel for lead generation, thought leadership, and partner collaboration.
• Partner & Co-Marketing Initiatives: Collaborate with strategic partners to build and execute co-branded marketing campaigns that expand reach and deliver mutual value. Identify channel synergies and opportunities for joint growth efforts.
• Online Brand & Reputation Management: Develop and lead strategies to strengthen the company's online brand reputation. Monitor digital channels, engage in proactive reputation management, and ensure consistent brand representation across all online platforms.
• Agency & Vendor Oversight: Manage relationships with external marketing agencies and partners to ensure alignment with the channel strategy. Oversee deliverables, timelines, and performance across outsourced campaigns and creative work.
• Cross-Functional Collaboration: Act as the connective tissue between marketing, sales, product, and content teams-ensuring that all channel initiatives are aligned with business objectives and support customer and partner success.
• Performance Measurement & Optimization: Use data to assess the effectiveness of marketing channels. Regularly report on campaign performance and provide insights to optimize future initiatives and resource allocation.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Desired Competencies:

• Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
• Communicates Effectively- Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension; active listener to ensure clear understanding
• Develops and Coaches Others- Utilizes effective coaching skills, asks appropriate questions, and provides relevant guidance to help others find the solutions within and outside of themselves
• Manages Uncertainty- Proactively and effectively settles conflict; committed to raising issues as soon as possible; comfortable addressing unresolved issues to find a path forward while assuming positive intent
• Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals
• Results Oriented- Consistently achieves results, even under tough circumstances
• Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value

Education and Experience:

• Bachelor's Degree in Marketing or a related field
• 5+ years of experience in marketing, with a strong focus on channel or integrated marketing within B2B or professional services industries.
• Demonstrated success in executing cross-channel strategies, including social media, events, partnerships, and brand reputation.
• Proven ability to manage external agencies and vendor relationships to deliver quality marketing outcomes.
• Experience driving and optimizing campaigns across various platforms and customer lifecycle stages.
• Strong history of collaboration with sales, product, and content teams to align marketing efforts with business goals.
• Proficiency with marketing platforms such as HubSpot, Salesforce, ON24, and social media tools (e.g., Sprout Social, Hootsuite).
• Familiarity with marketing automation and CRM systems for campaign tracking and performance measurement.
• Strong analytical skills with experience in data-driven marketing decision-making.
• Exceptional written and verbal communication skills, with the ability to convey complex strategies simply and persuasively.
• Strong project management skills, with the ability to lead multiple initiatives simultaneously.
• Proven ability to influence cross-functional teams and build alignment across departments and partners.
• Preferred:
  
  
  
  • Experience in professional services or B2B marketing environments.
  • Knowledge of account-based marketing (ABM) and its application in channel strategies.
  
  
  
  

Multiple locations | Remote eligible with management approval

Travel Requirements: 10% travel (e.g. 10% travel to differing locations, 90% of the time working from an office)

Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:

Frequent: Sitting, walking, eye/hand/foot coordination and repetitive motion.

Occasional: Standing and bending.

Infrequent: Lifting up to 10 pounds.

Determining compensation for this role (and others) at Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law, Highspring believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure to be between $130,000 and $162,000. The individual may also be eligible for a variety of bonus and financial incentives based on individual and company performance.